Project Title: Build a CRM + Marketing Automation System for My Dance Studio Website (Similar to StudioProfitPro.com)

Project Description:
Hello freelancers,
I'm looking for an experienced developer or team to help me integrate a CRM (Customer Relationship Management) and marketing automation system into my existing website: https://salsadallas.com. My goal is to build something similar to what StudioProfitPro.com offers but tailored specifically to my Latin dance school business in Dallas.
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Key Features I Want:
Lead Capture & Management
• Smart lead capture forms for new student inquiries (with tagging and tracking)
• Automated lead segmentation (e.g., trial class, private lesson, returning student)
• Centralized lead database (dashboard or backend access)
Automated Communication
• Automated email & SMS sequences (welcome, follow-up, re-engagement, birthday, etc.)
• 2-way messaging system (email and text/chat)
• Reminders for events, classes, and appointments
Client Retention Tools
• Trigger-based follow-ups (e.g., no-show follow-up, class drop-off alerts)
• Google review requests automation (with links)
• Reactivation campaigns for inactive students
Event/Class Booking Integration (optional)
• Integration with existing class/event scheduler or third-party booking system
• Option to embed forms or automation workflows tied to specific events
Admin Dashboard / CRM Backend
• Visual dashboard to track leads, conversations, and campaign performance
• Searchable lead/contact list with filters, notes, and history
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Bonus (Nice to Have):
• WhatsApp or Messenger integration
• Stripe or payment integration for private lessons or classes
• Integration with Google Calendar or Calendly
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Your Proposal Should Include:
• Examples of similar CRM/automation systems you’ve built
• Tech stack or CRM platform you plan to use (custom build, or tools like ActiveCampaign, HighLevel, etc.)
• Timeline and estimated cost
• Any questions or suggestions you may have for the project
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Preferred Tools/Platforms (But Open to Suggestions):
• WordPress-compatible CRM tools (like Groundhogg, FluentCRM)
• SaaS platforms (like GoHighLevel, ActiveCampaign, ConvertKit)
• Custom Laravel or PHP backend if it fits well with the site
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I'm looking for someone who understands both marketing automation and customer engagement — not just coding. Bonus points if you’ve worked with dance studios, gyms, schools, or membership-based businesses.
Looking forward to your ideas and proposals!
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Let me know if you’d like help rephrasing it to make it shorter, or want to translate it into Spanish or French, or even post it on multiple platforms (like Upwork, Fiverr, etc.).
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Marc-Charles Nicolas, MBA, PMP
Azure Cloud Software Engineer, Developer