B2C HubSpot CRM Marketing Setup

Job Description

We are an education company in Saudi Arabia scaling rapidly with complex sales cycles, offline + online acquisition, partner schools, and parent-led decision making.

We are looking for a senior HubSpot Admin / RevOps Architect to design and implement HubSpot properly as our single source of truth across Marketing, Sales, and Operations.

This is not a basic setup task.
We need someone who thinks in systems, data architecture, automation, and revenue intelligence.

Objectives

Turn HubSpot into a scalable growth and revenue engine

Enable clean attribution (CPL → CAC → revenue)

Support multi-student, multi-school enrollment logic

Automate WhatsApp-first lead handling

Create CEO-ready dashboards

Scope of Work
1. CRM Architecture & Data Model

Design contact model (Parents vs Students)
Define Companies (Schools) structure
Create and configure custom objects (e.g. Students, Enrollments, School Tracks)
Define relationships between objects

2. Lead Capture & Attribution

Standardize lead sources & UTM strategy
Audit and fix forms
Ensure first-touch & last-touch attribution
Offline → online lead capture (QR codes, events, school visits)

3. Sales Pipelines & Lifecycle

Enrollment pipeline design
Stage definitions with required properties
Lost reason intelligence
Lifecycle automation (Lead → Enrolled)

4. Automation & Workflows

Lead routing rules
SLA enforcement
WhatsApp + email automation
Lead scoring (behavioral + intent-based)

5. Marketing Hub Setup

Proper campaign setup
Parent nurturing sequences
Re-engagement flows
Referral & advocacy flows

6. Reporting & Dashboards

Marketing performance (CPL, CAC, ROI)
Sales performance (conversion, speed to contact)
School-level enrollment reporting
Executive dashboards

7. Governance & SOPs

Naming conventions
Permissions & roles
Admin documentation

SOPs for Marketing & Sales teams

What We’re Looking For (Must-Have)

5+ years hands-on HubSpot Admin / RevOps experience
Experience with custom objects and complex relationships
Strong understanding of attribution & funnels
Experience with education, SaaS, or multi-location businesses
Comfortable designing systems (not just clicking buttons)
Clear communicator who can document and train

Not a Fit If You…

Only set up pipelines and basic workflows
Can’t explain why you design things a certain way
Have never worked with complex funnels or offline + online acquisition
Don’t document your work

Deliverables

HubSpot architecture blueprint
Fully configured CRM & custom objects
Automated workflows & pipelines
Dashboards & reports
Admin documentation + SOPs
Handover & training session




To Apply (Important Filter)

Please include:

A brief explanation of how you would design HubSpot for a multi-student, parent-driven education business

2–3 examples of complex HubSpot setups you’ve done (screenshots or descriptions)

Your role in those projects (not just “worked on it”)

Applications without this will be ignored.