Home Equity Lead Generation Campaign

I’m launching a focused cold-calling push aimed at homeowners who want to tap into their property’s equity—most are looking either to clear high-interest debt or to cover upcoming updates and full renovations. Your task is to find these owners, start the conversation by phone, and pass along only those who have shown genuine interest and meet my basic criteria.

Each qualified lead must provide:
• Current property value, outstanding mortgage balance, and any other significant debts
• A brief outline of the update or renovation work they hope to fund

You’re free to use your own calling platform or CRM as long as the final lead list arrives to me in an organized spreadsheet (Excel or Google Sheets is fine) with call notes and contact details. If you already work with homeowner data sources, let me know—speed counts. Otherwise, include in your bid how you plan to identify numbers to dial and the realistic weekly volume you can deliver.

I review every submission quickly, so please tell me about previous cold-calling or mortgage-equity campaigns you’ve handled and the conversion rates you achieved.