CRM Operations Manager
Budget: $25 – $50 USD
Job description:
1. Build CRM product capabilities: To meet the needs of internal and cross-team omni-channel member operations, externally communicate CRM products or operation service providers, and drive the construction of CRM product capabilities across brands and online and offline channels.
2. Build and optimize the global membership system: Design a cross-channel and cross-brand global membership level, point incentive, and rights and interests system, and drive the continuous optimization and upgrade of the global membership system through the connection with the collaborative team.
3. Helping member operations improve efficiency through linkage between data products: Collaborate with product technical teams and third-party data product/service providers to link CRM, SCRM, CDP, CMS, and MA and other data product capabilities to achieve global membership intelligence and efficiency operation.
4. Member data analysis and digital-intelligence operation: Through RFM and other models to gain insight into members at different levels, formulate membership operation strategies for different brands and channels, and help members recruit, retain, convert and repurchase online and offline channels. Improve efficiency of full-link operations; at the same time provide insights for brand marketing, product innovation incubation, and global consumer operations.
1. Build CRM product capabilities: To meet the needs of internal and cross-team omni-channel member operations, externally communicate CRM products or operation service providers, and drive the construction of CRM product capabilities across brands and online and offline channels.
2. Build and optimize the global membership system: Design a cross-channel and cross-brand global membership level, point incentive, and rights and interests system, and drive the continuous optimization and upgrade of the global membership system through the connection with the collaborative team.
3. Helping member operations improve efficiency through linkage between data products: Collaborate with product technical teams and third-party data product/service providers to link CRM, SCRM, CDP, CMS, and MA and other data product capabilities to achieve global membership intelligence and efficiency operation.
4. Member data analysis and digital-intelligence operation: Through RFM and other models to gain insight into members at different levels, formulate membership operation strategies for different brands and channels, and help members recruit, retain, convert and repurchase online and offline channels. Improve efficiency of full-link operations; at the same time provide insights for brand marketing, product innovation incubation, and global consumer operations.