UrbanDaddy editorial policy
Budget: ₹12,500 – ₹37,500 INR
14 Copywriting Examples From Business
The years-old "The Man Your Man Could Smell Like" campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice -- voice that came through in every video, commercial, tagline, Facebook update, tweet ... you name it.
And do you know who is behind all of that marketing collateral?
Copywriters. The ability to find the exact right words to tell your company's story isn't an easy feat, and it's even harder to do so consistently.
So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look at some of the companies we think have stellar copywriting, and if you're looking, maybe get some inspiration for your own brand, too.
Copywriting Examples
UrbanDaddy
Articulate
Moosejaw
First Round Capital
Trello
Velocity Partners
Intrepid Travel
Cultivated Wit
Cards Against Humanity
R/GA
innocent
GymIt
ModCloth
Ann Handley
1. UrbanDaddy
UrbanDaddy has mastered the art of getting me to open emails. And when I click into them, they don't disappoint.
Below is the copy from an email they sent me with the subject line, "Fun."
Example of copywriting in an email by UrbanDaddy
There are a couple things in this email that caught my eye.
First of all, there's no long preamble. The writers get straight to the point -- a wise choice for something as simple as a rubber band gun lest the reader feel cheated reading sentence after sentence for something so common.
Secondly, take a look at the purposeful sentence structure. This copywriter eschews conventional grammar rules by combining run-on sentences and traditional product promotion copy in sentences like:
Lock and load with Elastic Precision, a Kansas City-based workshop that manufactures high-powered weaponry except not at all because they actually just shoot rubber bands, now available online."
Keep reading, and you see a conversational tone that mildly mocks the silliness of the product, but also loops the reader in on something kinda fun.
And then, of course, they close with badgers. And how can you go wrong with badgers?
Best of all, UrbanDaddy's unique tone is found in every single piece of copy they publish -- from emails, to homepage copy, even to their editorial policy:
UrbanDaddy editorial policy
This company clearly knows its audience, which jokes to crack, and has kept it consistent across all their assets.
2. Articulate
Articulate, a HubSpot Agency Partner based in the U.K., is an inbound marketing agency, and their website copy is full of witty, confident copy on pages where you wouldn't think you'd find it. Here's exhibit 'A':
Copywriting on Meet the Team page by ArticulateThe copy above introduces Articulate's "Meet the Team" page -- not a page you'd think can pull off witty copy, right? Well, Articulate's page goes beyond employee photos and their job titles.
The years-old "The Man Your Man Could Smell Like" campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice -- voice that came through in every video, commercial, tagline, Facebook update, tweet ... you name it.
And do you know who is behind all of that marketing collateral?
Copywriters. The ability to find the exact right words to tell your company's story isn't an easy feat, and it's even harder to do so consistently.
So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look at some of the companies we think have stellar copywriting, and if you're looking, maybe get some inspiration for your own brand, too.
Copywriting Examples
UrbanDaddy
Articulate
Moosejaw
First Round Capital
Trello
Velocity Partners
Intrepid Travel
Cultivated Wit
Cards Against Humanity
R/GA
innocent
GymIt
ModCloth
Ann Handley
1. UrbanDaddy
UrbanDaddy has mastered the art of getting me to open emails. And when I click into them, they don't disappoint.
Below is the copy from an email they sent me with the subject line, "Fun."
Example of copywriting in an email by UrbanDaddy
There are a couple things in this email that caught my eye.
First of all, there's no long preamble. The writers get straight to the point -- a wise choice for something as simple as a rubber band gun lest the reader feel cheated reading sentence after sentence for something so common.
Secondly, take a look at the purposeful sentence structure. This copywriter eschews conventional grammar rules by combining run-on sentences and traditional product promotion copy in sentences like:
Lock and load with Elastic Precision, a Kansas City-based workshop that manufactures high-powered weaponry except not at all because they actually just shoot rubber bands, now available online."
Keep reading, and you see a conversational tone that mildly mocks the silliness of the product, but also loops the reader in on something kinda fun.
And then, of course, they close with badgers. And how can you go wrong with badgers?
Best of all, UrbanDaddy's unique tone is found in every single piece of copy they publish -- from emails, to homepage copy, even to their editorial policy:
UrbanDaddy editorial policy
This company clearly knows its audience, which jokes to crack, and has kept it consistent across all their assets.
2. Articulate
Articulate, a HubSpot Agency Partner based in the U.K., is an inbound marketing agency, and their website copy is full of witty, confident copy on pages where you wouldn't think you'd find it. Here's exhibit 'A':
Copywriting on Meet the Team page by ArticulateThe copy above introduces Articulate's "Meet the Team" page -- not a page you'd think can pull off witty copy, right? Well, Articulate's page goes beyond employee photos and their job titles.