Creative Marketing Specialist for Luxury Sustainable Brand
Budget: ₹37,500 – ₹75,000 INR
Hello,
I am looking for a talented and experienced Creative Marketing Specialist to help grow and shape the online presence of my brand, Twelve:12. We are a luxury and sustainable lifestyle clothing brand that combines timeless style with eco-consciousness. Our focus is on high-quality, exclusive pieces made from sustainable materials like hemp, bamboo, and organic cotton. We aim to inspire the 18-30 age group to embrace sustainable fashion without compromising on style and quality.
- Responsibilities:
1. Concept Development:
Brainstorm and generate unique ideas for marketing campaigns that resonate with our target audience.
Provide creative direction for campaigns, ensuring alignment with the brand's identity.\
2.Content Creation and Strategy:
Craft powerful brand stories that communicate our values, mission, and purpose.
Write engaging content for social media, blogs, websites, email campaigns, and ads.
Collaborate on high-quality visuals and videos, working with designers, photographers, and videographers.
3. Campaign Planning and Execution:
Design and execute integrated marketing campaigns across multiple channels (social media, email, web, etc.).
Develop effective social media strategies to grow online presence and drive audience engagement.
Identify and collaborate with influencers to expand brand reach.
4. Brand Positioning and Identity:
Develop consistent brand messaging that sets us apart from competitors.
Establish and maintain a unique brand voice across all communications.
5. Market Research and Trend Analysis:
Conduct market research to understand our target audience's preferences and behaviors.
Stay up-to-date with industry trends and incorporate them into marketing strategies.
6.Performance Analysis and Optimization:
Track campaign performance using analytics tools to measure engagement and ROI.
Use insights to refine strategies and improve future campaigns.
7. Collaboration and Communication:
Work closely with product teams, sales, and other departments to ensure cohesive brand messaging.
Present ideas and campaign results to stakeholders in a clear and impactful manner.
- Requirements:
Proven experience as a Creative Marketing Specialist, preferably within the fashion or lifestyle industry.
Strong understanding of sustainable and luxury branding.
Exceptional storytelling, copywriting, and content creation skills.
Ability to plan and execute creative, high-impact marketing campaigns.
Analytical mindset with the ability to track performance and optimize strategies.
Passionate about fashion, sustainability, and connecting with younger audiences.
Looking forward to collaborating with a creative marketing expert who can help us shape the future of sustainable luxury fashion!
Thank you,
Adithya K
Twelve:12
I am looking for a talented and experienced Creative Marketing Specialist to help grow and shape the online presence of my brand, Twelve:12. We are a luxury and sustainable lifestyle clothing brand that combines timeless style with eco-consciousness. Our focus is on high-quality, exclusive pieces made from sustainable materials like hemp, bamboo, and organic cotton. We aim to inspire the 18-30 age group to embrace sustainable fashion without compromising on style and quality.
- Responsibilities:
1. Concept Development:
Brainstorm and generate unique ideas for marketing campaigns that resonate with our target audience.
Provide creative direction for campaigns, ensuring alignment with the brand's identity.\
2.Content Creation and Strategy:
Craft powerful brand stories that communicate our values, mission, and purpose.
Write engaging content for social media, blogs, websites, email campaigns, and ads.
Collaborate on high-quality visuals and videos, working with designers, photographers, and videographers.
3. Campaign Planning and Execution:
Design and execute integrated marketing campaigns across multiple channels (social media, email, web, etc.).
Develop effective social media strategies to grow online presence and drive audience engagement.
Identify and collaborate with influencers to expand brand reach.
4. Brand Positioning and Identity:
Develop consistent brand messaging that sets us apart from competitors.
Establish and maintain a unique brand voice across all communications.
5. Market Research and Trend Analysis:
Conduct market research to understand our target audience's preferences and behaviors.
Stay up-to-date with industry trends and incorporate them into marketing strategies.
6.Performance Analysis and Optimization:
Track campaign performance using analytics tools to measure engagement and ROI.
Use insights to refine strategies and improve future campaigns.
7. Collaboration and Communication:
Work closely with product teams, sales, and other departments to ensure cohesive brand messaging.
Present ideas and campaign results to stakeholders in a clear and impactful manner.
- Requirements:
Proven experience as a Creative Marketing Specialist, preferably within the fashion or lifestyle industry.
Strong understanding of sustainable and luxury branding.
Exceptional storytelling, copywriting, and content creation skills.
Ability to plan and execute creative, high-impact marketing campaigns.
Analytical mindset with the ability to track performance and optimize strategies.
Passionate about fashion, sustainability, and connecting with younger audiences.
Looking forward to collaborating with a creative marketing expert who can help us shape the future of sustainable luxury fashion!
Thank you,
Adithya K
Twelve:12