Landscaping Google Display Lead Generation

My lawn and landscaping company is ready to scale its customer base with a focused Google Ads Display campaign aimed squarely at lead generation. I need a specialist who can translate our seasonal services—mowing, clean-ups, hard-scapes, fertilisation—into scroll-stopping creatives and finely tuned audience segments that drive qualified enquiries, not just clicks.

Here’s the workflow I have in mind:

• Campaign architecture: create tightly themed ad groups, audiences, and location targeting that keep every impression local and relevant.
• Creative & copy: design static and responsive display ads that highlight our before-and-after results, special offers, and call-back guarantee.
• Tracking: install and verify conversion tags so every form submission and phone call feeds reliable data back to Google Ads and Google Analytics.
• Optimisation & reporting: monitor performance, adjust bids, placements, and creative weekly, and present clear metrics—CPC, CPL, conversion rate—so we both see what’s working.

The account is brand new, so you’ll start from a clean slate: no legacy data or mismatched tags to unravel. I’m open to your recommendations on budget pacing, remarketing, and any smart display tactics that can stretch spend during peak months.

Success will be measured by the volume and cost per lead within our local service area. If the display campaign meets targets, I’m happy to expand into Search or Video later, but the immediate focus is Display.

Tell me what similar campaigns you’ve handled, the tools you’ll rely on (e.g., Google Ads Editor, Canva, Data Studio), and how soon you can roll out the first test ads. I’m ready to get started this week.