Creative Director – Branding & Campaign for Luggage Collection
Budget: $250 – $750 USD
We are looking for a Brand Strategist / Creative Director to help define and elevate the branding of a new premium mid-range luggage collection for a modern, online-first travel brand.
This project focuses on creating a distinctive, bold and commercially strong brand direction that resonates with young professionals: entrepreneurial, internationally minded, design-aware and always on the move.
The Challenge
The brand already has a functional, clean and contemporary foundation.
The goal is to sharpen and elevate the brand identity through a new collection by making confident choices in color, theme and overall creative direction — standing out in a competitive market while remaining credible and conversion-driven.
Scope of Work
• Define market-relevant yet distinctive color directions
• Bold, youthful and unique
• Strong differentiation within the premium mid-range segment
• Always grounded in commercial logic and customer appeal
• Develop a clear creative theme / concept for the new collection
• Translate this concept into a cohesive visual language:
• Product presentation
• Website look & feel
• Campaign and launch assets
• Create a campaign concept that connects brand, product and storytelling
• Ensure the creative direction supports brand recognition, trust and sales
What We’re Looking For
• Strong background in brand strategy, creative direction or branding
• Excellent sense of color, aesthetics, trends and consumer behavior
• Ability to combine creative boldness with strategic thinking
• Experience with consumer products, fashion, lifestyle or travel brands is a strong plus
• Portfolio that shows end-to-end brand or campaign thinking, not just visuals
Deliverables (indicative)
• Color palette(s) with strategic rationale
• Moodboards & visual direction
• Collection and campaign concept
• High-level guidelines for digital and campaign execution
Practical Details
• Project-based collaboration
• Open to freelancers, independent consultants or small studios
• Focus on quality, clarity and impact rather than volume
• Potential for long-term collaboration
This project focuses on creating a distinctive, bold and commercially strong brand direction that resonates with young professionals: entrepreneurial, internationally minded, design-aware and always on the move.
The Challenge
The brand already has a functional, clean and contemporary foundation.
The goal is to sharpen and elevate the brand identity through a new collection by making confident choices in color, theme and overall creative direction — standing out in a competitive market while remaining credible and conversion-driven.
Scope of Work
• Define market-relevant yet distinctive color directions
• Bold, youthful and unique
• Strong differentiation within the premium mid-range segment
• Always grounded in commercial logic and customer appeal
• Develop a clear creative theme / concept for the new collection
• Translate this concept into a cohesive visual language:
• Product presentation
• Website look & feel
• Campaign and launch assets
• Create a campaign concept that connects brand, product and storytelling
• Ensure the creative direction supports brand recognition, trust and sales
What We’re Looking For
• Strong background in brand strategy, creative direction or branding
• Excellent sense of color, aesthetics, trends and consumer behavior
• Ability to combine creative boldness with strategic thinking
• Experience with consumer products, fashion, lifestyle or travel brands is a strong plus
• Portfolio that shows end-to-end brand or campaign thinking, not just visuals
Deliverables (indicative)
• Color palette(s) with strategic rationale
• Moodboards & visual direction
• Collection and campaign concept
• High-level guidelines for digital and campaign execution
Practical Details
• Project-based collaboration
• Open to freelancers, independent consultants or small studios
• Focus on quality, clarity and impact rather than volume
• Potential for long-term collaboration