Seguralia Insurance Branding & Design

Job ID: 39196275

Budget: $25 – $50 USD

I'm looking for a talented designer to assist with revamping the branding for Seguralia Agency Inc, as we re-launch as Seguralia Insurance. The design needs to have a fresh, modern, and more luxurious feel. Your role will involve creating a new logo, designing stationery, and producing digital designs for our social media platforms and website.

Key requirements:
- Expertise in typography is crucial, as it is the most important aspect of our new logo.
- Understanding of modern and sleek design styles, as our typography should reflect this.
- Ability to work with a minimalistic and pastel color palette, as this is the desired color scheme for our branding.
Typography and color palette selection.
↘ Visual elements & photography standards.
↘ Comprehensive brand guidelines document (PDF format), including:
Logo Usage: Proper logo variations, spacing, and application guidelines.
Color Palette: Primary and secondary brand colors with usage instructions.
Typography: Font selections and recommended use cases.
Brand in Use: Examples of branding applied across different mediums.
Brand Strategy & Identity Direction: Core principles guiding the brand’s positioning.
Brand Identity Profile: Defining key brand characteristics and differentiation points.
Our Brand Voice - Do’s and Don’ts: Guidelines on tone, language, and messaging best practices.
Ideal skills and experience:
- Logo design
- Stationery design
- Digital design
- Understanding of modern and sleek typography
- Experience working with minimalistic and pastel color palettes

Please, share your portfolio showcasing your previous work in branding and design, particularly if you've worked with similar projects targeting Spanish speakers or bilingual individuals.