Innovative Travel Identity Design
Budget: $250 – $750 AUD
I am seeking a creative and experienced designer to create a cohesive identity for a digital travel aid business, providing readily available navigation of train networks, for tourists abroad & travellers with physical disabilities.
Aiming to distribute on the most popular social media avenues - Facebook, Youtube, TickToc, Instagram, Snapchat, Whatsapp, Vero.
Our USP:
A free digital aid, designed to assist tourists from multiple nations & also assist travellers with physical disabilities with navigation in these stations.
Using simplicity of accessibility to provide travers with confidence to see the world and begin adventures.
Logo name "Station Stepping"
Tagline: "station by station, we unite the world"
Target Audience:
Tourists traveler branding: 20-40 year old males and females accustomed to interacting with social media. Who are utilising the train network for the adventures abroad. Falling more in the lower to mid tier of the expenditure bracket.
Looking for new experiences, adventures in foreign countries, but appreciate simplicity to help facilitate that.
Disabled traveler branding: 18-50 year old males & females who have a broad range of disabilities, physical, sight impaired, hearing impaired, yet still striving to make the most of their life and utilise digital aids to simplify their unique travel requirements.
Associated colours:
Tourist travellers: We had considered possibly monochromatic or complementary colours. Possibly blue? - trust, logic, dependability, serenity.
Disabled travellers: We had considered possibly Analogous colours or monochromatic.
Maybe yellows conveying warmth, optimism, happiness, intellect, extrovert.
Words we associate with:
Tourist travellers: Inspire, unite, adventure, explore, Invite, fun, Excitement.
Disabled travellers: Empowered, visibility, pride, Inclusion, unstoppable, freedom.
What we need:
One company providing two parallel digital aid video services that differ n their specific target audiences.
Both utilising the national train networks around the globe. One for international tourist travellers, the other similar yet tailored towards the necessities of disabled travellers.
We require two differing branding points of similar overall styling, yet tonally targeted for those two audiences.
The business will need to be outstanding on smaller viewing devices predominantly, such as phones and tablets.
**What I need:**
- **Logo Design:** A unique and memorable logo that captures the essence of our travel platform.
- **Business Branding Identity:** This encompasses developing a color palette, typography, and visual style that will be used across all our digital platforms to ensure consistency and brand recognition.
**Skills and Experience Required:**
- Proficiency in graphic design tools (e.g., Adobe Creative Suite)
- Strong portfolio showcasing previous work in logo and branding identity design
- Experience in creating visually appealing and intuitive user interfaces
- Ability to incorporate specific branding elements (color scheme, typography, visual style) into the final design
- Excellent communication skills and ability to work collaboratively to bring creative ideas to life
- Knowledge in designing for inclusivity and accessibility is a plus
- Experience in multilingual design projects is desirable, but not mandatory
We are looking for a designer who is innovative, detail-oriented, and has a passion for creating designs that connect with diverse audiences. If you have a knack for understanding brand ethos and can translate that into a compelling digital identity, we would love to hear from you.
I have kept image inspiration to a minimum as I am not the calibre of designer I expect to find but have attached an image of a train network poster as its network lines, colours and practical simplicity seemed possibly helpful. But also I am fine to have it completely ignored if its not what you envisage.
Aiming to distribute on the most popular social media avenues - Facebook, Youtube, TickToc, Instagram, Snapchat, Whatsapp, Vero.
Our USP:
A free digital aid, designed to assist tourists from multiple nations & also assist travellers with physical disabilities with navigation in these stations.
Using simplicity of accessibility to provide travers with confidence to see the world and begin adventures.
Logo name "Station Stepping"
Tagline: "station by station, we unite the world"
Target Audience:
Tourists traveler branding: 20-40 year old males and females accustomed to interacting with social media. Who are utilising the train network for the adventures abroad. Falling more in the lower to mid tier of the expenditure bracket.
Looking for new experiences, adventures in foreign countries, but appreciate simplicity to help facilitate that.
Disabled traveler branding: 18-50 year old males & females who have a broad range of disabilities, physical, sight impaired, hearing impaired, yet still striving to make the most of their life and utilise digital aids to simplify their unique travel requirements.
Associated colours:
Tourist travellers: We had considered possibly monochromatic or complementary colours. Possibly blue? - trust, logic, dependability, serenity.
Disabled travellers: We had considered possibly Analogous colours or monochromatic.
Maybe yellows conveying warmth, optimism, happiness, intellect, extrovert.
Words we associate with:
Tourist travellers: Inspire, unite, adventure, explore, Invite, fun, Excitement.
Disabled travellers: Empowered, visibility, pride, Inclusion, unstoppable, freedom.
What we need:
One company providing two parallel digital aid video services that differ n their specific target audiences.
Both utilising the national train networks around the globe. One for international tourist travellers, the other similar yet tailored towards the necessities of disabled travellers.
We require two differing branding points of similar overall styling, yet tonally targeted for those two audiences.
The business will need to be outstanding on smaller viewing devices predominantly, such as phones and tablets.
**What I need:**
- **Logo Design:** A unique and memorable logo that captures the essence of our travel platform.
- **Business Branding Identity:** This encompasses developing a color palette, typography, and visual style that will be used across all our digital platforms to ensure consistency and brand recognition.
**Skills and Experience Required:**
- Proficiency in graphic design tools (e.g., Adobe Creative Suite)
- Strong portfolio showcasing previous work in logo and branding identity design
- Experience in creating visually appealing and intuitive user interfaces
- Ability to incorporate specific branding elements (color scheme, typography, visual style) into the final design
- Excellent communication skills and ability to work collaboratively to bring creative ideas to life
- Knowledge in designing for inclusivity and accessibility is a plus
- Experience in multilingual design projects is desirable, but not mandatory
We are looking for a designer who is innovative, detail-oriented, and has a passion for creating designs that connect with diverse audiences. If you have a knack for understanding brand ethos and can translate that into a compelling digital identity, we would love to hear from you.
I have kept image inspiration to a minimum as I am not the calibre of designer I expect to find but have attached an image of a train network poster as its network lines, colours and practical simplicity seemed possibly helpful. But also I am fine to have it completely ignored if its not what you envisage.