Creation of a New Brand Identity & Concept
Budget: $4,550 – $9,100 USD
We are seeking an experienced branding professional or creative agency to develop a completely new brand identity and concept for our upcoming specialty coffee project. This is not a rebrand — we are creating a brand from the ground up.
The goal is to create a distinctive, premium, and memorable brand that reflects specialty coffee culture, connects with our audience, and provides a strong foundation for long-term growth. The scope includes:
- Brand Strategy: Positioning, values, story, target audience definition, and tone of voice.
- Visual Identity: Logo design (primary & secondary), color palette, typography system, supporting graphic elements.
- Creative Concept & Moodboards: Conceptual directions defining brand personality and design feel.
- Applications & Mockups: Packaging (coffee bags, cups), café applications (menus, signage), merchandise (shirts, tote bags), social media templates.
- Brand Guidelines: Comprehensive PDF manual covering identity usage rules and applications.
Timeline: Initial concepts in 3 weeks; final delivery in 6–8 weeks.
Budget: USD 5,200–9,100
Please include:
- A clear project fee or milestone-based breakdown
- Proposed timeline & revision process
- Portfolio of at least 2–3 full brand identity projects
The goal is to create a distinctive, premium, and memorable brand that reflects specialty coffee culture, connects with our audience, and provides a strong foundation for long-term growth. The scope includes:
- Brand Strategy: Positioning, values, story, target audience definition, and tone of voice.
- Visual Identity: Logo design (primary & secondary), color palette, typography system, supporting graphic elements.
- Creative Concept & Moodboards: Conceptual directions defining brand personality and design feel.
- Applications & Mockups: Packaging (coffee bags, cups), café applications (menus, signage), merchandise (shirts, tote bags), social media templates.
- Brand Guidelines: Comprehensive PDF manual covering identity usage rules and applications.
Timeline: Initial concepts in 3 weeks; final delivery in 6–8 weeks.
Budget: USD 5,200–9,100
Please include:
- A clear project fee or milestone-based breakdown
- Proposed timeline & revision process
- Portfolio of at least 2–3 full brand identity projects