PR support for product launches in Germany
Budget: £750 – £1,500 GBP
Who we are…
The Cheeky Panda is a multi-award-winning producer of sustainable Bamboo paper products which are kinder to you and the planet.
It all started during a trip to Asia, when the co-founders of The Cheeky Panda; Julie and Chris, discovered that surplus Bamboo could be used to produce a skin safe, luxurious feeling toilet paper which had a significantly lower carbon footprint that traditional wood-based paper and could also been harvested year after year without the need of pesticides.
Returning to the UK, it became their mission to extol the numerous health and environmental benefits of Bamboo, and thus The Cheeky Panda was launched.
Now in its 7th year, the brand covers a wide range of high quality, sustainable products in the Household, Mother & Baby and Beauty categories. All of which have been certified by the FSC and Vegan Society and the company holds B Corp status. With the brand sold across 25 countries, consumers have embraced the change for a kinder and more sustainable future.
What we are looking for…
We will be launching a number of products into several mainstream retailers across Germany in April as well as attending Beauty Düsseldorf 2022. We are looking for PR support across both trade and consumer press (a maximum of 3 or 4 press releases) as well as ad-hoc support for our social media channels. Must be a native German speaker with excellent copy writing skills.
We will work with you to understand the titles we need to be targeting (both trade and consumer titles) and the requirement for product to be used for desk drops and prize giveaway. We do have native German speakers within the UK office but your main point of contact with the UK office will be within the Marketing function where there is limited German language skills.
We will look to set achievable KPIs for this project which will be agreed with you in advance. We will also send product samples so you can understand the brand and products we will be launching. Due to the launch deadlines we are looking for someone with experience within the German FMCG market across both Trade and Retail titles.
If you have any further questions please feel free to let us know.
The Cheeky Panda is a multi-award-winning producer of sustainable Bamboo paper products which are kinder to you and the planet.
It all started during a trip to Asia, when the co-founders of The Cheeky Panda; Julie and Chris, discovered that surplus Bamboo could be used to produce a skin safe, luxurious feeling toilet paper which had a significantly lower carbon footprint that traditional wood-based paper and could also been harvested year after year without the need of pesticides.
Returning to the UK, it became their mission to extol the numerous health and environmental benefits of Bamboo, and thus The Cheeky Panda was launched.
Now in its 7th year, the brand covers a wide range of high quality, sustainable products in the Household, Mother & Baby and Beauty categories. All of which have been certified by the FSC and Vegan Society and the company holds B Corp status. With the brand sold across 25 countries, consumers have embraced the change for a kinder and more sustainable future.
What we are looking for…
We will be launching a number of products into several mainstream retailers across Germany in April as well as attending Beauty Düsseldorf 2022. We are looking for PR support across both trade and consumer press (a maximum of 3 or 4 press releases) as well as ad-hoc support for our social media channels. Must be a native German speaker with excellent copy writing skills.
We will work with you to understand the titles we need to be targeting (both trade and consumer titles) and the requirement for product to be used for desk drops and prize giveaway. We do have native German speakers within the UK office but your main point of contact with the UK office will be within the Marketing function where there is limited German language skills.
We will look to set achievable KPIs for this project which will be agreed with you in advance. We will also send product samples so you can understand the brand and products we will be launching. Due to the launch deadlines we are looking for someone with experience within the German FMCG market across both Trade and Retail titles.
If you have any further questions please feel free to let us know.
Related categories:
Copywriting
Press Releases
German Translator
Social Media Marketing
Copy Editing