ewallet app development

Hello, I'm developing a financial app called NestEgg. It's a fast follower in the vein of Acorns, and Robinhood in that it allows users, EggHeads, to bank, save money via a round-up feature, invest, and hopefully transfer money. The distinguishes my product from the current market is the audience it's directed to, the ownership, and the message (narrative). There is an inherent bias in media, class, gender, race, etc., and the approach of NestEgg will be to break the mold of categories and acknowledge that we are all entrepreneurs, investors, creatives, leaders... And this will be the marketing campaign. Initially directed at people of color but the overall message is that of "different is good."

How does this work? I have a lengthy business plan drafted with input from people who believe in this and the deck is a mess. What do you propose because I do need help with this. Next is the branding, website, all while the app buildout is happening.