Writing a blog article for claviger -- 2
Budget: $30 – $250 USD
Claviger Middle East is the extended sales force and the round-the-corner PR & Marketing department to luxury standalone and multinational hotel chains. We, proudly, represent leading hotel properties and destinations.
Claviger is looking for a creative copy writer for the blog section on our website.
The Copywriter should be able to write a clear, attractive copy with a distinct tone of voice.
The writer is also expected to be able to Use SEO principles to maximize his copy's reach.
Writer requirements:
- Proven experience as a copywriter
- Excellent writing, editing and proofreading skills
- Creativity
- Excellent time-management and organizational skills
Topic and Requirements:
Topic: Top 20 attractions at Expo 2020 Dubai not to be missed
Context: The article is second to another introductory article about the general information needed for Expo 2020 Dubai, such as ticket prices, opening hours, dates, transportation, etc. This article should not tackle any of the topics mentioned in the first article. The main focus is to show that Expo 2020 Dubai has a lot of mesmerizing attractions in different categories to offer visitors.
An opening paragraph about the importance and focus of Expo 2020 is advisable. The article should be titled in subheaders to make the information search within the article easier.
- Words: 1500 - 2000
- Captivating Title “Referred to as Headline / H1”
- Strategically Format and Organize Body Copy:
a. Shorter paragraphs. These help the reader cruise through your content.
b. Breakups and emphases. Use bullets, numbered lists, block quotes, italics and bold fonts to break up chunky text or to emphasize a particularly important point.
c. Action item in the closing statements. This call-to-action is something that asks your readers a question, tells them where to go for more information, and/or invites them to engage with you on social media or through integrated commenting. Whatever the case, your CTA is designed to affirm that this post was written for your specific audience.
d. Your target keyword phrase. Use this at least once in the title, meta description, URL, and pretty early on in the body copy, preferably the first paragraph.
- Sub Headlines “Referred to as H2 and H3 tags“;
These are essentially sub-headlines throughout your blog post. They not only break up content and entice further reading, but they enable search engines spiders to easily crawl and rank your post. Therefore, H2s and H3s are great places to use your keyword phrase, if they make sense there.
Claviger is looking for a creative copy writer for the blog section on our website.
The Copywriter should be able to write a clear, attractive copy with a distinct tone of voice.
The writer is also expected to be able to Use SEO principles to maximize his copy's reach.
Writer requirements:
- Proven experience as a copywriter
- Excellent writing, editing and proofreading skills
- Creativity
- Excellent time-management and organizational skills
Topic and Requirements:
Topic: Top 20 attractions at Expo 2020 Dubai not to be missed
Context: The article is second to another introductory article about the general information needed for Expo 2020 Dubai, such as ticket prices, opening hours, dates, transportation, etc. This article should not tackle any of the topics mentioned in the first article. The main focus is to show that Expo 2020 Dubai has a lot of mesmerizing attractions in different categories to offer visitors.
An opening paragraph about the importance and focus of Expo 2020 is advisable. The article should be titled in subheaders to make the information search within the article easier.
- Words: 1500 - 2000
- Captivating Title “Referred to as Headline / H1”
- Strategically Format and Organize Body Copy:
a. Shorter paragraphs. These help the reader cruise through your content.
b. Breakups and emphases. Use bullets, numbered lists, block quotes, italics and bold fonts to break up chunky text or to emphasize a particularly important point.
c. Action item in the closing statements. This call-to-action is something that asks your readers a question, tells them where to go for more information, and/or invites them to engage with you on social media or through integrated commenting. Whatever the case, your CTA is designed to affirm that this post was written for your specific audience.
d. Your target keyword phrase. Use this at least once in the title, meta description, URL, and pretty early on in the body copy, preferably the first paragraph.
- Sub Headlines “Referred to as H2 and H3 tags“;
These are essentially sub-headlines throughout your blog post. They not only break up content and entice further reading, but they enable search engines spiders to easily crawl and rank your post. Therefore, H2s and H3s are great places to use your keyword phrase, if they make sense there.