WhatsApp Marketing Specialist for Art Education -- 2
Budget: ₹12,500 – ₹37,500 INR
WhatsApp Business API & Lifecycle Marketing Manager (Long-Term)
We are looking for an experienced WhatsApp Business API & Marketing Specialist to manage our complete WhatsApp communication system for an online art education business serving Indian women residing in the USA.
This is a long-term position. We launch new art courses regularly and require someone who can plan, execute, optimize, and report on WhatsApp marketing campaigns that generate enrollments.
About Us
We run premium online art programs with live classes and comprehensive material kits shipped to students in the USA. We generate leads through Meta Ads, webinars, and referrals.
Responsibilities
Campaign Planning
Create monthly WhatsApp marketing calendar.
Plan launches for new courses.
Design promotional and engagement campaigns.
Create festival and seasonal campaigns.
Plan upsell campaigns for existing students.
Audience Segmentation
Segment leads based on:
Webinar attended
Webinar missed
Existing students
Previous buyers
Inactive leads
High-intent prospects
Maintain clean contact lists.
Campaign Execution
Create WhatsApp templates.
Submit templates for Meta approval.
Schedule campaigns.
Monitor delivery.
Improve message quality and engagement.
Ensure compliance with WhatsApp Business policies.
Automation
Build and optimize automated journeys such as:
New lead welcome sequence
Webinar reminders
Webinar follow-up
Missed webinar recovery
Student onboarding
New course announcements
Upsell campaigns
Re-engagement campaigns
Reporting
Provide a weekly report including:
Delivery rate
Read rate
Click rate
Reply rate
Conversion rate
Enrollments generated
Recommendations for improvement
Required Skills
Hands-on experience with WhatsApp Business API
Campaign planning
Customer segmentation
Marketing automation
CRM management
Copywriting for WhatsApp
Meta template approval process
Analytics and reporting
Experience with online education, coaching, or digital courses is highly preferred.
Nice to Have
Experience with:
Meta Ads lead funnels
Webinar funnels
CRM integrations
Zapier or Make
Google Sheets
WhatsApp automation platforms
Application Instructions
Please include:
Which WhatsApp Business API platform have you worked with?
How many campaigns have you managed?
Share one successful campaign with metrics.
What were the delivery, read, reply, and conversion rates?
Which CRM tools have you used?
Describe how you would improve deliverability over time.
Have you worked with webinar-based businesses?
Describe your approach to segmenting customers.
Share screenshots of campaign reports (hide client names if necessary).
Explain how you would increase repeat purchases from existing customers.
Applications without examples of previous work will not be considered.
We are looking for an experienced WhatsApp Business API & Marketing Specialist to manage our complete WhatsApp communication system for an online art education business serving Indian women residing in the USA.
This is a long-term position. We launch new art courses regularly and require someone who can plan, execute, optimize, and report on WhatsApp marketing campaigns that generate enrollments.
About Us
We run premium online art programs with live classes and comprehensive material kits shipped to students in the USA. We generate leads through Meta Ads, webinars, and referrals.
Responsibilities
Campaign Planning
Create monthly WhatsApp marketing calendar.
Plan launches for new courses.
Design promotional and engagement campaigns.
Create festival and seasonal campaigns.
Plan upsell campaigns for existing students.
Audience Segmentation
Segment leads based on:
Webinar attended
Webinar missed
Existing students
Previous buyers
Inactive leads
High-intent prospects
Maintain clean contact lists.
Campaign Execution
Create WhatsApp templates.
Submit templates for Meta approval.
Schedule campaigns.
Monitor delivery.
Improve message quality and engagement.
Ensure compliance with WhatsApp Business policies.
Automation
Build and optimize automated journeys such as:
New lead welcome sequence
Webinar reminders
Webinar follow-up
Missed webinar recovery
Student onboarding
New course announcements
Upsell campaigns
Re-engagement campaigns
Reporting
Provide a weekly report including:
Delivery rate
Read rate
Click rate
Reply rate
Conversion rate
Enrollments generated
Recommendations for improvement
Required Skills
Hands-on experience with WhatsApp Business API
Campaign planning
Customer segmentation
Marketing automation
CRM management
Copywriting for WhatsApp
Meta template approval process
Analytics and reporting
Experience with online education, coaching, or digital courses is highly preferred.
Nice to Have
Experience with:
Meta Ads lead funnels
Webinar funnels
CRM integrations
Zapier or Make
Google Sheets
WhatsApp automation platforms
Application Instructions
Please include:
Which WhatsApp Business API platform have you worked with?
How many campaigns have you managed?
Share one successful campaign with metrics.
What were the delivery, read, reply, and conversion rates?
Which CRM tools have you used?
Describe how you would improve deliverability over time.
Have you worked with webinar-based businesses?
Describe your approach to segmenting customers.
Share screenshots of campaign reports (hide client names if necessary).
Explain how you would increase repeat purchases from existing customers.
Applications without examples of previous work will not be considered.