Sports Betting Enthusiast - Social Media Manager

Job Title: Social Media Manager
Location: Remote
About the Role:
We are looking for a creative and highly motivated Social Media Manager to oversee the growth and engagement of Nate’s personal brand on Instagram. This role will require a strong focus on creating engaging content, managing social media campaigns, and building a strategy to increase followers, engagement, and ultimately sales. The ideal candidate must be experienced in the sports betting niche, skilled in video editing, and knowledgeable about the latest social media trends to drive growth and generate leads.
Key Responsibilities:
Content Creation and Strategy:
Develop creative content ideas for daily sports betting picks, lifestyle content, and educational videos around betting strategies.
Produce engaging short-form content (Reels, Stories) that is on-trend and tailored to Nate’s brand.
Plan and execute a content calendar that aligns with sports seasons and betting events.
Write compelling captions that drive interaction and conversion.
Video Editing:
Edit videos for Nate’s daily sports betting picks and other content, adding overlays, music, and animations as needed.
Repurpose existing footage into various content formats for Instagram (Reels, Stories, Posts).
Trend Research & Implementation:
Stay updated with the latest trends in sports betting and social media to ensure the content stays relevant.
Incorporate trending challenges, formats, and sounds from platforms like TikTok and Instagram to maximize reach.
Growth Strategy:
Develop and implement strategies to increase followers and engagement on Instagram.
Use a combination of organic and paid strategies to grow the page, ensuring it leads to more traffic, signups, and sales.
Organize and monitor follower growth, reach, and engagement metrics, adjusting strategy based on performance.
Lead Generation & Sales Conversion:
Optimize content for lead generation, creating clear calls to action in posts, Stories, and Reels.
Develop strategies to turn followers into paying clients for Nate’s daily betting picks service.
Track and report on conversions from social media engagement to sales.
Campaign Management:
Plan and execute promotional campaigns, such as partnerships with other Instagram pages for shoutouts.
Organize campaigns that simulate "news-like" posts on other pages, presenting Nate as a key figure in the sports betting world.
Manage partnerships, collaborations, and shoutouts with relevant pages and influencers to drive traffic and conversions.
Results Tracking & Proof of Success:
Provide documented proof of growing other pages or brands and delivering measurable results.
Use analytics tools to provide weekly reports showing follower growth, engagement rate, and conversion to sales.