Social Media & Ads Partner for Bakery Launch
Budget: $15 – $25 USD
1. Project Overview
We are opening a bakery franchise in Texas, with the grand opening scheduled for October 20th.
To build excitement around the launch and drive both foot traffic and online engagement, we are seeking a marketing partner to:
Create engaging content for Instagram, Facebook, and TikTok
Run and manage Google and Facebook ads, including boosted posts for promotions and events
The focus is on growing local awareness and establishing a strong digital presence in the first few months after opening.
2. Project Goals
Content Creation & Management
Develop a 3-month content calendar (October–December 2025).
Produce content highlighting:
Freshly baked products (croissants, breads, cakes, pastries)
Seasonal and holiday promotions
Behind-the-scenes baking stories
Grand opening countdown and coverage
Customer testimonials and community engagement
Maintain consistent branding aligned with Tous les Jours’ style guidelines.
Ensure a posting cadence of 3–4 posts per week across Instagram, Facebook, and TikTok.
Paid Advertising & Boosts
Plan and run Google Ads campaigns to capture local search traffic (e.g., “fresh bakery near me,” “Korean bakery Katy”).
Set up and manage Facebook and Instagram ads/boosted posts to drive store visits and engagement.
Optimize campaigns for performance and provide regular reporting on reach, clicks, and conversions.
3. Scope of Work
A. Social Media Content Creation
Develop short-form video content (Reels/TikToks) and carousel posts for product highlights.
Provide high-quality photo and video editing.
Write engaging captions and use trending hashtags relevant to the Katy/Houston bakery market.
Schedule and publish posts across Instagram, Facebook, and TikTok.
B. Paid Ads Management
Set up and monitor Google Ads campaigns focused on local awareness and store traffic.
Manage Facebook/Instagram boosted posts for key events (grand opening, promotions, seasonal specials).
Provide bi-weekly performance reports and optimization suggestions.
4. Deliverables
Content calendar for October–December 2025.
At least 12–15 posts per month across the three platforms.
High-quality images, videos, and captions ready for publishing.
Initial ad campaign launch by October 15th (ahead of grand opening).
Bi-weekly ad performance and engagement reports.
We are opening a bakery franchise in Texas, with the grand opening scheduled for October 20th.
To build excitement around the launch and drive both foot traffic and online engagement, we are seeking a marketing partner to:
Create engaging content for Instagram, Facebook, and TikTok
Run and manage Google and Facebook ads, including boosted posts for promotions and events
The focus is on growing local awareness and establishing a strong digital presence in the first few months after opening.
2. Project Goals
Content Creation & Management
Develop a 3-month content calendar (October–December 2025).
Produce content highlighting:
Freshly baked products (croissants, breads, cakes, pastries)
Seasonal and holiday promotions
Behind-the-scenes baking stories
Grand opening countdown and coverage
Customer testimonials and community engagement
Maintain consistent branding aligned with Tous les Jours’ style guidelines.
Ensure a posting cadence of 3–4 posts per week across Instagram, Facebook, and TikTok.
Paid Advertising & Boosts
Plan and run Google Ads campaigns to capture local search traffic (e.g., “fresh bakery near me,” “Korean bakery Katy”).
Set up and manage Facebook and Instagram ads/boosted posts to drive store visits and engagement.
Optimize campaigns for performance and provide regular reporting on reach, clicks, and conversions.
3. Scope of Work
A. Social Media Content Creation
Develop short-form video content (Reels/TikToks) and carousel posts for product highlights.
Provide high-quality photo and video editing.
Write engaging captions and use trending hashtags relevant to the Katy/Houston bakery market.
Schedule and publish posts across Instagram, Facebook, and TikTok.
B. Paid Ads Management
Set up and monitor Google Ads campaigns focused on local awareness and store traffic.
Manage Facebook/Instagram boosted posts for key events (grand opening, promotions, seasonal specials).
Provide bi-weekly performance reports and optimization suggestions.
4. Deliverables
Content calendar for October–December 2025.
At least 12–15 posts per month across the three platforms.
High-quality images, videos, and captions ready for publishing.
Initial ad campaign launch by October 15th (ahead of grand opening).
Bi-weekly ad performance and engagement reports.