Skincare Brand Copy Refinement for Sales Boost

Job ID: 38791882

Budget: $750 – $1,500 USD

We're an up and coming skincare brand with a compelling USP, I can't link our website because we'd be flooded with irrelevant traffic which would impair our analytics, however if you apply then I will provide you with a link prior to us coming to a final agreement. Also do note that this job does have a strong possibility of becoming a long term business relationship if that interests you.

We need a copywriter who can enhance and refine our existing content to help increase sales (current ROAS is around breakeven, we need to improve it in order to begin scaling the business). The areas that need most attention are product descriptions, the homepage, the About Us page, the FAQ page, a handful of other secondary pages, and the primary landing page. If you're not comfortable bidding without seeing the website first (totally understandable) then just bid a high number and I'll send you the URL to review and we can go from there.

The ideal candidate will possess:
- Exceptional copywriting skills
- Experience in e-commerce and skincare/beauty industry is a plus
- Ability to adopt a refined tone with conversational/friendly undertones
- Understanding of sales-driven copywriting
- Interest in working on future projects involving copy of email flows, Meta ads, and more

We have in-house copy in place written by non-pros; your role will be akin to renovating a skyscraper rather than knocking it down and rebuilding. The copy doesn't need to be completely rewritten, but rather polished and elevated to make our brand truly shine. In other words, look for our weakest assets and elevate them to be some of our strongest. Anything unintentionally off-putting, an odd tone, or just low hanging fruit for improvement.

We don't mind if you use AI to come up with interesting idioms, metaphors etc. but if you bulk write with AI then do not apply to this job. We will know it and frankly AI copy is garbage.