Shyne Jewellery Collection eCommence
Budget: $750 – $1,500 USD
Shyne is an affordable fine jewellery eCommerce brand launching soon. Target market are ambitious, independent thinking women between 25 and 40 years old.
Jewellery is all solid gold (9ct), sterling silver, diamond and semi-precious stones.
The meaning of ‘Shyne’ is a significant part of the collection story and how it will be positioned in the market place.
The meaning of Shyne (a derivative of Shine)*:
• Shyne is a feeling that is genuine and unpretentious, inspiring confidence and happiness.
• It is an internal force that motivates us never to give up, to keep believing in ourselves and moving forward to reach our goals, no matter the challenges we encounter along the way.
• Shyne gives us a sense of fulfilment, energising us to do more, be more and achieve more, embracing whatever is important to us.
• We encourage our customers to discover all areas of self when deciding what it is that makes them shyne!
Buying something from our Shyne collection is much more than buying a piece of jewellery – it is boldly discovering our shyne (or inviting the person we’re gifting to do so) and wearing it as a reminder of our inner strength, beauty and determination.
* Note: Shyne Collections intends to ‘own’ the word and meaning of “shyne” and place it at the heart of our brand essence and campaigns – posing the question ‘What makes you shyne?’ in the marketplace.
We are looking for a copywriter to assist in:
1. Developing our Brand Book Communications Guide - Brand Voice, Tone etc.
2. Wordsmithing our Vision, Mission and Purpose
3. Writing SEO optimised copy for our website for 4 collections (storytelling) and individual product descriptions for 35 jewellery products.
Jewellery is all solid gold (9ct), sterling silver, diamond and semi-precious stones.
The meaning of ‘Shyne’ is a significant part of the collection story and how it will be positioned in the market place.
The meaning of Shyne (a derivative of Shine)*:
• Shyne is a feeling that is genuine and unpretentious, inspiring confidence and happiness.
• It is an internal force that motivates us never to give up, to keep believing in ourselves and moving forward to reach our goals, no matter the challenges we encounter along the way.
• Shyne gives us a sense of fulfilment, energising us to do more, be more and achieve more, embracing whatever is important to us.
• We encourage our customers to discover all areas of self when deciding what it is that makes them shyne!
Buying something from our Shyne collection is much more than buying a piece of jewellery – it is boldly discovering our shyne (or inviting the person we’re gifting to do so) and wearing it as a reminder of our inner strength, beauty and determination.
* Note: Shyne Collections intends to ‘own’ the word and meaning of “shyne” and place it at the heart of our brand essence and campaigns – posing the question ‘What makes you shyne?’ in the marketplace.
We are looking for a copywriter to assist in:
1. Developing our Brand Book Communications Guide - Brand Voice, Tone etc.
2. Wordsmithing our Vision, Mission and Purpose
3. Writing SEO optimised copy for our website for 4 collections (storytelling) and individual product descriptions for 35 jewellery products.