Senior Skincare Brand Messaging & SEO Copywriter (Strategy Lead)
Budget: $8 – $15 USD
I am looking for an experienced copywriter with a strong background in skincare, beauty, or wellness to develop the complete messaging system for a clinical skincare line.
This is the lead strategic role in the brand refresh.
You will work from existing brand materials (history, science, documents, previous assets) and reorganize them into a unified, modern, consistent verbal identity.
The work will guide packaging, website content, social media, and all future marketing.
You must be able to study existing materials, analyze competitor brands, and build a strong, SEO-friendly messaging framework.
You will be working alongside a brand identity designer, so clear communication is required.
Scope of Work
• Review and analyze all existing brand assets and information
• Build the full brand messaging framework
• Rewrite and modernize the brand story
• Create short, medium, and detailed science explanations
• Develop tone of voice guidelines
• Create key message pillars and positioning
• Build a product description structure
• Rewrite product descriptions for all SKUs
• Write website copy (Home, About, Science, Product pages)
• Provide SEO keyword recommendations
• Provide SEO meta titles and descriptions
• Deliver compliant, cosmetic-safe claims language
Required Skills
• Proven experience writing for skincare, beauty, wellness, or clinical brands
• Ability to simplify scientific or clinical information
• Strong copywriting + brand strategy abilities
• Ability to study existing brand history and organize it into a clean narrative
• Understanding of SEO for on-page content
• Understanding of compliance-friendly skincare wording
• Native-level English writing
• Portfolio samples required
Preferred Skills
• Experience with medical-grade skincare
• Familiarity with anti-aging and ingredient terminology
• Experience writing long-form educational content
Notes
• This is the strategic lead role and requires communication with the visual designer.
• Potential for additional projects after completion.
This is the lead strategic role in the brand refresh.
You will work from existing brand materials (history, science, documents, previous assets) and reorganize them into a unified, modern, consistent verbal identity.
The work will guide packaging, website content, social media, and all future marketing.
You must be able to study existing materials, analyze competitor brands, and build a strong, SEO-friendly messaging framework.
You will be working alongside a brand identity designer, so clear communication is required.
Scope of Work
• Review and analyze all existing brand assets and information
• Build the full brand messaging framework
• Rewrite and modernize the brand story
• Create short, medium, and detailed science explanations
• Develop tone of voice guidelines
• Create key message pillars and positioning
• Build a product description structure
• Rewrite product descriptions for all SKUs
• Write website copy (Home, About, Science, Product pages)
• Provide SEO keyword recommendations
• Provide SEO meta titles and descriptions
• Deliver compliant, cosmetic-safe claims language
Required Skills
• Proven experience writing for skincare, beauty, wellness, or clinical brands
• Ability to simplify scientific or clinical information
• Strong copywriting + brand strategy abilities
• Ability to study existing brand history and organize it into a clean narrative
• Understanding of SEO for on-page content
• Understanding of compliance-friendly skincare wording
• Native-level English writing
• Portfolio samples required
Preferred Skills
• Experience with medical-grade skincare
• Familiarity with anti-aging and ingredient terminology
• Experience writing long-form educational content
Notes
• This is the strategic lead role and requires communication with the visual designer.
• Potential for additional projects after completion.
Related categories:
Copywriting
Marketing
Branding
Product Descriptions
Market Research
Content Writing