Script for 60 sec explainer video

We are making an animated explainer video for the client. We need to make a script. Words 150-153

• Company Name
European Digital Media Observatory

• Link to the company’s website
www.edmo.eu

Brief company info
“United against disinformation”:
EDMO brings together different actors to fight disinformation through a better understanding of the phenomenon.
EDMO is not a watchdog, but an independent platform that brings experts from various backgrounds working together to fight disinformation
EDMO covers a range of activities in the area of disinformation research, fact-checking, events and policy advice
EDMO’s secretariat is based at the European University Institute’s School of Transnational Governance in Florence, Italy. A range of national and regional hubs implement grassroots activities across EU member states: https://edmo.eu/edmo-hubs/

Main features/concepts to be promoted in the video
United against disinformation”: EDMO brings together different actors to fight disinformation through a better understanding of the phenomenon
- Disinformation includes all forms of false, inaccurate, or misleading information designed, presented and promoted to intentionally cause public harm or for profit. It does not cover issues arising from the creation and dissemination online of illegal content (notably defamation, hate speech, incitement to violence), which are subject to regulatory remedies under EU or national laws, nor other forms of deliberate but not misleading distortions of facts such a satire and parody.
- Social media and online platforms play an important role in speeding up the spread of such news and they enable a global reach without much effort from the author.
- Internet trolls and bots are like ‘mushrooms’EDMO is not a watchdog, but an independent platform that brings experts from various backgrounds working together to fight disinformation• EDMO covers a range of activities in the area of disinformation research, fact-checking, events and policy advice
EDMO’s secretariat is based at the European University Institute’s School of Transnational Governance in Florence, Italy. A range of national and regional hubs implement grassroots activities across EU member states: https://edmo.eu/edmo-hubs/

Words that should not be used in the script
If used, the expression "fake news" should be put in context. EDMO works on "disinformation" which is different from fake news or misinformation.

Suggested script key points
Cloud of disinformation is forming. You see different topics whirling in the cloud; pandemic, war, climate change, immigration, New World Order, etc. Different actors are feeding the cloud, domestic and foreign. Some are making money, some gain politically by sowing discontent.   This bubble hovers over Europe. Again, you see that is being fed also from the outside. Disinformation moves from one member state to another quickly. Different social bubbles find new pieces of disinformation, shout HUGE IF TRUE, the cloud grows, they get angry and fight. The society crackles. Trolls laugh. Different actors try to analyse and tackle the phenomenon. You have fact-checkers, journalists, media literacy activists, teachers, researchers, and regulators. You seem them doing their work. Plus, the industry, the platforms, waking up they need to do something. Everyone is trying on their own, hundreds of different initiatives, but the task seems overwhelming. The actors start forming linkages, working together. First the fact-checkers among themselves, regulators among themselves etc. Then, slowly, these circles connect. EDMO is being born as a network. Not ready at once, but strengthening over time. The cloud is not beaten and doesn’t disappear. Instead, Europe learns to cope with it, contain it. We become resilient. There is smart regulation, high media literacy, quick joint efforts by media and fact-checkers to react to disinformation campaigns etc. Society can begin to heal.