Project Simulation – Copywriting Task

Project Overview: Participant will create a content campaign for a real-world company, using existing brand materials to develop clear, engaging messaging across digital platforms. Participant will test content effectiveness and utilize digital tools.

Total Duration: Approximately 30-35 hours (6 weeks, ~5 hours/week)

Required Deliverables:
1. Content Campaign Book
Clearly defined campaign objectives (e.g., awareness, lead generation).
Simple description of company voice and target audience.

2. Social Media Copy
Participant will create tailored posts (mainly textual):
LinkedIn: 6 posts (~50-100 words each).
Instagram: 6 posts (~30-60 words each).
Facebook: 6 posts (~40-80 words each).
X (Twitter): 6 posts (~20-50 words each).

3. Email Campaign
Create 3 engaging emails (~150-250 words each).
Define the ideal customer profile (ICP) using Apollo.
Optimize email subjects and preview texts.

4. Monthly Newsletter
1 newsletter (~300-500 words) with company updates, insights, or highlights.
Use a free tool (Mailchimp, Substack) for newsletter creation.

5. Official External Memorandum
1 public announcement (~250-400 words).

6. A-B Testing Plan
Briefly outline content types to test and expected outcomes (~200-300 words).