Need copywriter to review script for short promotional video
Budget: £26 – £97 GBP
1. Company background information & inquiry
Kanna Health Ltd is an early- stage life sciences start-up based in London that supports the development of innovative therapies based on compounds derived from a traditionally used South African plant known as Kanna. We believe they can make a major contribution to pharmaceutical therapies for health conditions with a high unmet need.
Currently, the company is still in stealth mode, but aiming to launch in January 2022. To this end, we are planning to shoot a promotional video for release in the new year. The script is drafted but needs polishing by a copywriting/script writing professional.
2. Objectives of the promotional video
The video - It should aim at introducing who we are and what we do to the general public (awareness), instilling curiosity in investors, and attracting new talent.
The script - It should be written in layman terms where possible (wordsmithing) and captivating the audience for a ~3min-long video. We will have 5 different speakers taking over different parts of the script as appropriate (4 men / 1 woman). The current draft is still too long (target: ~300 words) and lacks 'umph, not yet mindful of potential visual cues. Emotions to be solicited in descending order of priority: excitement about the research, seriousness/credibility of the team, gratefulness/stewardship towards traditional communities, and (lower priority) measured playfulness.
3. Timings and deadlines
The shooting with individual contributors will take place on December 3rd, and the script should be ready for review by the company by November 30th.
Kanna Health Ltd is an early- stage life sciences start-up based in London that supports the development of innovative therapies based on compounds derived from a traditionally used South African plant known as Kanna. We believe they can make a major contribution to pharmaceutical therapies for health conditions with a high unmet need.
Currently, the company is still in stealth mode, but aiming to launch in January 2022. To this end, we are planning to shoot a promotional video for release in the new year. The script is drafted but needs polishing by a copywriting/script writing professional.
2. Objectives of the promotional video
The video - It should aim at introducing who we are and what we do to the general public (awareness), instilling curiosity in investors, and attracting new talent.
The script - It should be written in layman terms where possible (wordsmithing) and captivating the audience for a ~3min-long video. We will have 5 different speakers taking over different parts of the script as appropriate (4 men / 1 woman). The current draft is still too long (target: ~300 words) and lacks 'umph, not yet mindful of potential visual cues. Emotions to be solicited in descending order of priority: excitement about the research, seriousness/credibility of the team, gratefulness/stewardship towards traditional communities, and (lower priority) measured playfulness.
3. Timings and deadlines
The shooting with individual contributors will take place on December 3rd, and the script should be ready for review by the company by November 30th.