Native German content marketing manager/SEO expert with copywriting skills for online store
Budget: $1,500 – $3,000 USD
Company:
- Online store (Shopify) for accessories, bags and other products made of cork.
Tasks:
- Responsible for the area of content marketing: together with the founder you identify new, thematically suitable product categories, analyze SEO potentials based on keyword research, create templates for the creation of product or category descriptions.
- You create texts independently or commission external freelancers to create the texts. You identify relevant keywords for the texts and summarize them in a briefing. If external copywriters are used, you will check the texts and coordinate any necessary corrections.
- To increase the reach of the online store, you identify topics that cannot be covered in product or category descriptions, but are relevant as topics for blog entries. Depending on the scope of the topic, you create an outline on your own or in coordination with an external copywriter and are responsible for creating the article.
- In order to coordinate the creation of the various contents, you will create an editorial plan, from which you can see at any time what the editing status of the individual contents is.
- You already have experience with various SEO tools for keyword research and can evaluate individual URLs and entire domains according to SEO aspects.
What you bring to the table:
- You have experience with creating a wide variety of content for online presences.
- You have already worked with external freelancers. You are able to select suitable freelancers for a task and know when quantity and when quality is required.
- You keep the overview and are able to take responsibility for the content and content marketing of an online store.
- You can identify yourself with the products (bags and accessories made of cork).
- Your native language is German.
- Ideally you have already worked with Shopify, but this is not a requirement.
Selection process:
If you seem suitable for us, you will receive a link to our website, which will give you a first impression of the company. On the basis of the website, you will get an overview of the products and identify initial opportunities for improvement in terms of content. You identify relevant keywords and check which keywords/product categories are particularly attractive for the company. You also research possible competitors and check how we can place ourselves ahead of or above the competition. Furthermore, you summarize your impressions briefly on a few slides or in a few lines of text. For the preparation of this short research, we will pay two hours of time. We know that a comprehensive analysis cannot be created in this time, but we can use your initial findings to better assess whether you are suitable to support us as a content marketing manager.
We look forward to working with you in the future!
- Online store (Shopify) for accessories, bags and other products made of cork.
Tasks:
- Responsible for the area of content marketing: together with the founder you identify new, thematically suitable product categories, analyze SEO potentials based on keyword research, create templates for the creation of product or category descriptions.
- You create texts independently or commission external freelancers to create the texts. You identify relevant keywords for the texts and summarize them in a briefing. If external copywriters are used, you will check the texts and coordinate any necessary corrections.
- To increase the reach of the online store, you identify topics that cannot be covered in product or category descriptions, but are relevant as topics for blog entries. Depending on the scope of the topic, you create an outline on your own or in coordination with an external copywriter and are responsible for creating the article.
- In order to coordinate the creation of the various contents, you will create an editorial plan, from which you can see at any time what the editing status of the individual contents is.
- You already have experience with various SEO tools for keyword research and can evaluate individual URLs and entire domains according to SEO aspects.
What you bring to the table:
- You have experience with creating a wide variety of content for online presences.
- You have already worked with external freelancers. You are able to select suitable freelancers for a task and know when quantity and when quality is required.
- You keep the overview and are able to take responsibility for the content and content marketing of an online store.
- You can identify yourself with the products (bags and accessories made of cork).
- Your native language is German.
- Ideally you have already worked with Shopify, but this is not a requirement.
Selection process:
If you seem suitable for us, you will receive a link to our website, which will give you a first impression of the company. On the basis of the website, you will get an overview of the products and identify initial opportunities for improvement in terms of content. You identify relevant keywords and check which keywords/product categories are particularly attractive for the company. You also research possible competitors and check how we can place ourselves ahead of or above the competition. Furthermore, you summarize your impressions briefly on a few slides or in a few lines of text. For the preparation of this short research, we will pay two hours of time. We know that a comprehensive analysis cannot be created in this time, but we can use your initial findings to better assess whether you are suitable to support us as a content marketing manager.
We look forward to working with you in the future!