Marketing Assistant/Coordinator/Specialist
Budget: $250 – $750 USD
This is a paid per week project over long period of time. Expect daily communication / updates and weekly reports.
Main Duties Below.
EMAIL MARKETING/MARKETING AUTOMATION:
* Manage company’s email campaigns and communicate the company’s brands and services
* Analyse current email marketing campaigns and make recommendations for improvement
* Manage database of prospective and future clients: adding prospects, carrying out segmentation and periodical list cleansing
* A/B Testing on various email campaigns to increase campaign success: reduce bounce rates, improve content engagement, enhance conversion rate
* Proofread emails for clarity, grammar and spelling
* Analyze campaign performance and suggest improvements
CONTENT
* Be accountable for all content marketing initiatives to drive traffic, engagement, and leads
* Prepare long form and short form writing across all types of marketing content, including blogs, infographics, website copy, email campaigns, PPC ads, landing pages, social posts, and whitepapers and ebook
* Research industry and competitors essential in content strategy to ensure content resonates and appeals to the target audience
* Manage an editorial calendar to ensure content is created and delivered on time.
PPC
* Create and oversee PPC campaigns and make recommendations on how to optimise them
* Analyze and report data from Google Ads, spot trends and drive growth
* Create ad copy and landing pages
* Generate monthly Google Ads report
SOCIAL
* Curate content and post them on LinkedIn, Twitter, and Facebook
* Share valuable, original and curated content on social media to increase engagement, brand awareness and drive web traffic
* Optimise social media channels in response to platform updates
SEO
* Provide SEO analysis and recommendations in coordination with elements and structures of websites and web pages through Google Analytics and Console Report and coursing them to web developers for resolution
* Plan and create marketing content to drive traffic to a website by writing effective SEO content for blogs, websites and social media accounts
* Manage and generate web analytics report and review areas of achievements and opportunities
* Effectively implement on-page SEO: meta description, keywords, title tags, URL
Main Duties Below.
EMAIL MARKETING/MARKETING AUTOMATION:
* Manage company’s email campaigns and communicate the company’s brands and services
* Analyse current email marketing campaigns and make recommendations for improvement
* Manage database of prospective and future clients: adding prospects, carrying out segmentation and periodical list cleansing
* A/B Testing on various email campaigns to increase campaign success: reduce bounce rates, improve content engagement, enhance conversion rate
* Proofread emails for clarity, grammar and spelling
* Analyze campaign performance and suggest improvements
CONTENT
* Be accountable for all content marketing initiatives to drive traffic, engagement, and leads
* Prepare long form and short form writing across all types of marketing content, including blogs, infographics, website copy, email campaigns, PPC ads, landing pages, social posts, and whitepapers and ebook
* Research industry and competitors essential in content strategy to ensure content resonates and appeals to the target audience
* Manage an editorial calendar to ensure content is created and delivered on time.
PPC
* Create and oversee PPC campaigns and make recommendations on how to optimise them
* Analyze and report data from Google Ads, spot trends and drive growth
* Create ad copy and landing pages
* Generate monthly Google Ads report
SOCIAL
* Curate content and post them on LinkedIn, Twitter, and Facebook
* Share valuable, original and curated content on social media to increase engagement, brand awareness and drive web traffic
* Optimise social media channels in response to platform updates
SEO
* Provide SEO analysis and recommendations in coordination with elements and structures of websites and web pages through Google Analytics and Console Report and coursing them to web developers for resolution
* Plan and create marketing content to drive traffic to a website by writing effective SEO content for blogs, websites and social media accounts
* Manage and generate web analytics report and review areas of achievements and opportunities
* Effectively implement on-page SEO: meta description, keywords, title tags, URL