Lead-Gen Email Copywriting

I need an experienced email marketer who can craft a polished, professional sequence that brings fresh leads into my funnel across both B2B and B2C segments.

Here’s what I have in mind:
• Map a short nurture journey—from attention-grabbing subject lines through to a clear call-to-action—tailored separately for business buyers and individual consumers while keeping the overall voice formal and credible.
• Supply the full copy for each touchpoint (welcome, value-add content, soft pitch, final conversion push).
• Suggest basic segmentation logic so my list can be split between the two audiences and explain any personalization tokens I should upload to Mailchimp, HubSpot, or a comparable platform.
• Include two alternative subject lines per email so I can A/B test open rates.
• Hand over editable text in a Google Doc plus a one-page overview that shows where each email sits in the sequence and what metric it should drive (open, click, reply).

Acceptance criteria
1. Copy reflects a professional, formal tone—no slang or hype.
2. Messaging for B2B highlights ROI and efficiency; B2C variant focuses on benefits and ease of use.
3. Calls-to-action direct readers to the same landing page and stay consistent across the series.
4. Files are delivered ready to paste into my ESP without reformatting.