Get Media Exposure Across All Channels

Job ID: 38351636

Budget: $250 – $750 USD

I am seeking a professional with special expertise in placing important stories in print, television, and online media. My target audience is journalists who specialize in science/health/and the environment. I need someone who can take the information I give them (see attached file for example) and turn this into a story that the media will run.

The product I sell is important. It is a fully FDA approved pharmaceutical known as KI (potassium iodide) that could, quite literally, save thousands of children from cancer and other illness in the event of a radiation emergency, such as the Chernobyl accident (where those who got KI were protected, and those who didn't developed thyroid cancer at epidemic rates). No one disputes KI's safety or efficacy at protecting children from radiation. That's why Governments around the world stockpile KI for civilian protection in case of an accident at a nuclear power plant, or from radioactive fallout released by a nuclear weapon.

But not in the US. We don't have KI for protection. And that's where the story is.

The nuclear industry thinks KI will hurt their business. They fear it will harm the reputation of their plants. They argue that nuclear accidents are impossible, and they have pressured the US Nuclear Regulatory Commission (NRC) to limit its availability. Although the NRC's own research and studies acknowledge that KI will be needed for 50 to 200 miles around US nuclear plants, the industry has argued that its distribution should be limited to nuclear plant workers and the few thousand families that live "next door" to any US nuclear plant.

That's wrong. Should a nuclear power plant ever release radiation, or a nuclear weapon ever be used against us, millions of Americans will need KI. But they won't be able to get it, and thousands (tens of thousands?) of children will probably suffer thyroid cancer and other thyroid diseases as a consequence.

But what is worse--and most disturbing--is that our officials know this. They are well-aware of the danger, yet they repeatedly issue statements that are incorrect and terribly misleading. They seem more interested in protecting the image our nuclear plants than in protecting our children. That's not the way our leaders are expected to act.

There are numerous studies on KI, and all of them provide strong evidence to support a national KI stockpile. This is an important story that someone ought to tell.