Formal Website Content & Video Update
Budget: $250 – $750 CAD
Accountables.ca needs a full refresh that keeps every word and frame aligned with a professional, formal voice. The immediate priorities are twofold: first, re-writing the service descriptions and the About Us section so they read crisply, showcase our expertise, and fit naturally into the existing site structure; second, adding or replacing video content to complement those pages and elevate overall engagement.
The written copy must keep terminology precise, avoid jargon-heavy padding, and speak directly to Canadian business owners who rely on us for accounting support. Each service description should close with a clear call-to-action while remaining compliant with SEO best practices (keywords will be provided once we start). For the About Us page, capture our history, values, and leadership in a concise narrative that feels trustworthy rather than salesy.
On the visual side, I need short, professionally edited videos (60–90 seconds) that introduce our core offerings. I prefer to work only on the scripts while I supply raw footage, let me know. Either way, the final files must be delivered in web-optimised MP4, uploaded to our CMS, and tested across desktop and mobile.
Deliverables
• Updated service descriptions (approx. 250–300 words each)
• New About Us copy (400–500 words)
• 1–2 polished explainer videos, fully integrated on the relevant pages
• Minor on-page formatting and meta tag adjustments to match the new content
Acceptance criteria: copy approved by me in Google Docs, videos loading without lag on Chrome, Safari, and mobile, and no layout shifts after content goes live.
Timeline is flexible within reason, but I’d like to see a first draft of the text within one week of project start, with video storyboard or rough cut shortly after. If this fits your skill set, please outline your approach and include a portfolio piece that shows both writing and video work in a formal tone.
The written copy must keep terminology precise, avoid jargon-heavy padding, and speak directly to Canadian business owners who rely on us for accounting support. Each service description should close with a clear call-to-action while remaining compliant with SEO best practices (keywords will be provided once we start). For the About Us page, capture our history, values, and leadership in a concise narrative that feels trustworthy rather than salesy.
On the visual side, I need short, professionally edited videos (60–90 seconds) that introduce our core offerings. I prefer to work only on the scripts while I supply raw footage, let me know. Either way, the final files must be delivered in web-optimised MP4, uploaded to our CMS, and tested across desktop and mobile.
Deliverables
• Updated service descriptions (approx. 250–300 words each)
• New About Us copy (400–500 words)
• 1–2 polished explainer videos, fully integrated on the relevant pages
• Minor on-page formatting and meta tag adjustments to match the new content
Acceptance criteria: copy approved by me in Google Docs, videos loading without lag on Chrome, Safari, and mobile, and no layout shifts after content goes live.
Timeline is flexible within reason, but I’d like to see a first draft of the text within one week of project start, with video storyboard or rough cut shortly after. If this fits your skill set, please outline your approach and include a portfolio piece that shows both writing and video work in a formal tone.
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Copywriting
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