Facebook Ad & Landing Page Copywriter
Budget: $30 – $250 CAD
Job Overview
We’re looking for a marketing professional to develop compelling Facebook ads and landing page copy that promote our law firm’s lead magnets (downloadable PDFs). We need a total of 20 ad angles (mix of video and image) and 5 landing pages — each aimed at converting different segments of our audience.
What You’ll Do
1. Ad Creative Development (20 Angles)
- 4 Lead Magnets: Create 4 angles for each (16 angles total) for retargeting campaigns.
- Cold Traffic Campaigns: Develop 4 angles tailored to first-time viewers.
- Media Mix: Use existing photos/videos (trimming longer videos as needed) and create custom graphics (preferably in Canva).
- Custom Imagery: Aim for at least one unique graphic or image per ad campaign.
2. Landing Page Copywriting (5 Pages)
- Individual Lead Magnets: Write copy (300–500 words) for each of the 4 PDF offers.
- “Kit” Page: A single page featuring all 4 lead magnets together.
- Focus: Persuasive but professional tone, highlighting benefits and driving opt-ins.
3. Collaboration & Delivery
- Work with our existing brand assets to ensure visuals and messaging are consistent with our law firm’s style.
- Provide drafts and revisions in a timely manner for feedback.
Requirements
- Copywriting Skills: Proven ability to write clear, concise, and engaging content for landing pages.
- Ad Creative Experience: Strong portfolio of Facebook ads (image/video) that convert.
- Design Know-How: Comfortable with simple graphic design in Canva.
- Strategic Mindset: Able to tailor angles for retargeting vs. cold traffic.
- Detail-Oriented: Ensure all pages and creatives align with our firm’s brand and best practices.
How We’ll Work Together
- We’ll supply existing media, brand guidelines, and insight into our target audience.
- You’ll handle editing videos into bite-sized content and creating new graphics as needed.
- We value open communication—feedback and iteration are key to a successful project.
How to Apply
If you’ve got a knack for creative Facebook ads and persuasive copy, we’d love to hear from you. In your proposal:
- Showcase your copywriting skills (use the proposal to demonstrate).
- Highlight relevant experience and link to past FB ad creatives.
- Confirm your actual price for this scope (no placeholder bids, please).
- Briefly explain why you’re the right fit for this specific law firm project.
We look forward to seeing how you can bring our lead magnets to life with fresh, targeted ad angles and effective landing page copy!
We’re looking for a marketing professional to develop compelling Facebook ads and landing page copy that promote our law firm’s lead magnets (downloadable PDFs). We need a total of 20 ad angles (mix of video and image) and 5 landing pages — each aimed at converting different segments of our audience.
What You’ll Do
1. Ad Creative Development (20 Angles)
- 4 Lead Magnets: Create 4 angles for each (16 angles total) for retargeting campaigns.
- Cold Traffic Campaigns: Develop 4 angles tailored to first-time viewers.
- Media Mix: Use existing photos/videos (trimming longer videos as needed) and create custom graphics (preferably in Canva).
- Custom Imagery: Aim for at least one unique graphic or image per ad campaign.
2. Landing Page Copywriting (5 Pages)
- Individual Lead Magnets: Write copy (300–500 words) for each of the 4 PDF offers.
- “Kit” Page: A single page featuring all 4 lead magnets together.
- Focus: Persuasive but professional tone, highlighting benefits and driving opt-ins.
3. Collaboration & Delivery
- Work with our existing brand assets to ensure visuals and messaging are consistent with our law firm’s style.
- Provide drafts and revisions in a timely manner for feedback.
Requirements
- Copywriting Skills: Proven ability to write clear, concise, and engaging content for landing pages.
- Ad Creative Experience: Strong portfolio of Facebook ads (image/video) that convert.
- Design Know-How: Comfortable with simple graphic design in Canva.
- Strategic Mindset: Able to tailor angles for retargeting vs. cold traffic.
- Detail-Oriented: Ensure all pages and creatives align with our firm’s brand and best practices.
How We’ll Work Together
- We’ll supply existing media, brand guidelines, and insight into our target audience.
- You’ll handle editing videos into bite-sized content and creating new graphics as needed.
- We value open communication—feedback and iteration are key to a successful project.
How to Apply
If you’ve got a knack for creative Facebook ads and persuasive copy, we’d love to hear from you. In your proposal:
- Showcase your copywriting skills (use the proposal to demonstrate).
- Highlight relevant experience and link to past FB ad creatives.
- Confirm your actual price for this scope (no placeholder bids, please).
- Briefly explain why you’re the right fit for this specific law firm project.
We look forward to seeing how you can bring our lead magnets to life with fresh, targeted ad angles and effective landing page copy!