Experienced Marketing Copywriter (Branded/Sales + Thought Leadership)

We are looking for potentially long-term sales copywriters who can write engaging, efficient, and relevant sales/branded copy. We're looking to use this copy to elevate/expand our brand and appeal to our target markets.

We will assign key phrases, such as "digital PR" or "technical SEO" & we'd like to hit a 1-2% key score integration for SEO purposes. You're obviously free to add additional key phrases to make the content rank higher! The piece should have 2,000+ words and be well supported with KPIs (which we will provide), and market research. These pages (branded/sales copy) should be well researched and industry ambiguous.

Brand workbook (what we use to hone-in the specifics of a brand when we onboard a new client): https://drive.google.com/file/d/1ateZ9BX69jzv2ME2OGXXM9objubkj0T6/view?usp=sharing

Brand guide: https://docs.google.com/document/d/1w6JdkX01BahiPaCe0K-Qcy0N4DlhZmnd/edit?usp=sharing&ouid=116745843171709003484&rtpof=true&sd=true

History: https://docs.google.com/document/d/1vupRP_LvXTWf7VSepw6eCnSMqBAbmdoK/edit?usp=sharing&ouid=116745843171709003484&rtpof=true&sd=true

(Some of) Our Services: https://drive.google.com/file/d/1DZsgZ4kzP0Po_PR_sGg0y0H4UHkAmj8g/view?usp=sharing

Personality: https://docs.google.com/document/d/1wa176Q5AIOufDG4VJiDCJDmYaMd5Edm4/edit?usp=sharing&ouid=116745843171709003484&rtpof=true&sd=true

Values: https://docs.google.com/document/d/13MFdYEKWopCfEPkNssilzAQhsZZamRUe/edit?usp=sharing&ouid=116745843171709003484&rtpof=true&sd=true

Primarily, you can use this as a Bible for our brand policies/guidelines/voice: AM Brand Book: https://drive.google.com/file/d/1KqsWPRI3lII3m5Vm_yzcTPWE6g-3XNDt/view?usp=sharing

KPIs will be available upon hiring.

We are looking for writers who are:
- Fluent in English
- Proficient in Ai copywriting AND writing concise, targeted, and lead generating/link-building sales & marketing copy
- Ready to conduct thorough market research
- Can write to the specific niches of a broad number of industries, such as mental health, addiction, marketing, SEO, and more
- Can improve upon existing copy
- Can produce high-quality, expert-level content in a timely manner

You should be experienced in marketing, B2B marketing, SEO, writing, etc.

We will start with one project to see if you're a good fit for the current role and expectations, but this could become a more long-term project with consistent work.

Previous Digital PR piece that was *not* approved: https://docs.google.com/document/d/1NFP9VXBtVKo7y1wJSCFhvL1F9CKjQLCfqv02mF0HMgk/edit?usp=sharing

Writing content/style we approve: WebFX
Examples of copy that we are like and would like to emulate in terms of quality. These pages should be *strictly* sales copy (almost like a well-researched/in-depth digital sales brochure):

https://www.webfx.com/local-seo/services/
https://www.highervisibility.com/seo/services/local/
https://www.vizion.com/local-seo-services/
https://www.straightnorth.com/seo/local/

Assets for writing sales copy (just basically overviews/tips):

https://www.nutshell.com/blog/sales-copywriting-rules-for-high-converting-copy
https://www.semrush.com/blog/landing-page-copywriting/
https://www.clickfunnels.com/blog/sales-funnel-copywriting/
https://blog.hubspot.com/sales/sales-copy

Layout/Template:
1. Hero (Headline, unique value proposition, cta)
2. Trust Symbols
3. Overview of our Service
4. Testimonial or Case Studies (when available)
5. More services/industries w/links
6. Industry/service KPIs and how we move them (Description and ordered list)
7. Detail/definition of the service. What it is, what gets done, how we do it.
8. How this service helps businesses/why I need this service
9. Why hire an agency to manage service
10. Why hire Active Marketing for this service

Additional pieces with comments on what we are *not* looking for in terms of tone/writing style/info:

https://docs.google.com/document/d/14NYOosE8lVflqMQntoY_sEWyhJORA7LxfAAFwYTVU08/edit?usp=sharing

https://docs.google.com/document/d/1X5Ovj_Ya7MZBhxFzZNxtkcjd7y9cIHJjMnRgG4E9RAk/edit?usp=sharing

https://docs.google.com/document/d/1KUeClsmDs8O7mVd-65g-q83o1aImHafAEYXfTXJ60ko/edit?usp=sharing

We *DO* like copy written about SEO on WebFX, so please ensure that writing styles/capabilities are similar.

Please share your experience with marketing and sales copy and we will discuss further.