Experienced Content Writer/ Lead Editorial for a blog on decentralized finance

Job ID: 35633638

Budget: £10 – £15 GBP

Defigigs is looking for a talented, motivated journalism professional with a keen eye for
engaging content, experience building readership and working with writers, and a strong
commitment to creating engaging content on the topic of decentralized finance

The duties of the Lead Editor include:
Content and copy editing: (~60%)
Manage blog performance: (~10%)
Find & build relationship with contributors: (~10%)
●Create blogs and web page copy
● Properly implement SEO and keywords in research, writing, and refining content.
● Edit posts for clarity, grammar, and to match the Greater Greater Washington style
guide. Communicate edits to the author and reach agreement on final drafts.
● Write or modify introductory paragraphs, headlines, and tweets to maximize post quality,
reader interest, and social media referrals.
● Identify opportunities to creatively vary regular practices around post formats, headlines,
and other elements to improve variety, readability, and interest.
● Ensure all content and headlines are optimized for organic search and reflect SEO best
practices.
● Ensure that 4-­5 posts go live each day.
● Develop proposals for achieving goals and targets, including increasing readership and
engagement with our content.
● Execute on the planned strategies to achieve set targets while ensuring the quality
remains high. Use metrics and data to measure progress toward targets.