Engaging Mailchimp Email Campaigns

I’m launching a fresh email marketing initiative in Mailchimp and need a creative partner who can take it from blank canvas to “send.” You’ll have my subscriber list in Excel; everything else—copy, layout, graphics, and scheduling—starts from scratch.

The goal is to build a short series of emails that feel casual and friendly while still driving results. Each message should blend promotional offers, useful informational snippets, and the occasional customer testimonial so subscribers stay entertained and informed, not just sold to. Strong storytelling is essential; I want readers hooked from the subject line through the call-to-action.

Key deliverables before the end of this month:
• Import and segment my Excel list inside Mailchimp
• Design on-brand templates with custom graphics/imagery (no generic stock dumps)
• Write copy for at least three campaign emails that mix promotions, insights, and testimonials in a cohesive narrative arc
• Set up the campaigns in Mailchimp, ready for me to press send (or schedule)
• Provide a quick walkthrough or Loom video so I know how to tweak or replicate the process for future sends

If you’re comfortable juggling copywriting, light design work, and Mailchimp’s automation tools, let’s chat—looking forward to seeing your ideas on how to make this series truly memorable.