UI Copywriter - Content for Wellbeing App

We are seeking an experienced UI Copy Creator and Editor to help improve the user experience and engagement on our wellbeing app. The app is designed to support HR professionals and organizational leaders in building leadership skills that improve wellbeing, performance, and engagement within their teams.

In collaboration with a learning designer and product manager, you will play a key role in crafting user-friendly and engaging copy for up to 10 programs, translating complex concepts into clear and actionable app content. This includes creating and editing in-app text, notifications, CTAs, and surrounding copy and communications to guide, engage, and celebrate our users throughout their journey.

A key aspect of the role is ensuring that all communication is clear, consistent, and aligned with our brand’s values and tone of voice, helping us to build trust and connection with our users.

Responsibilities
- Collaborate with the learning designer to transform program content into engaging and user-friendly app copy.
- Write, edit and refine UI copy for the app, including program descriptions, program steps, notifications, CTAs and other elements.
- Optimise copy to improve user experience, ensuring clarity and flow through the programs and app itself.
- Review the app experience to identify opportunities where copy can better guide and support users.
- Develop engaging copy to encourage behaviour change, enhance learning outcomes and celebrate user's achievements.
- Ensure all copy aligns with the our brand's tone of voice, brand values and communication standards.
- Test and iterate on copy based on user feedback and data insights.

Requirements
- Proven experience in UI/UX copywriting, preferably for a health, fitness or well-being app, or any application that has a focus on learning or behaviour change.
- Strong understanding of how copy impacts user experience and behaviour.
- Ability to write clear, concise and engaging copy that resonates with a diverse and global audience.
- Familiarity with creating actionable CTAs and guiding users through digital experiences.
- Experience collaborating with product teams, designers and learning experts.

Project Details
Timeline: Approx 3 months
Scope: Up to 10 programs, including in-app copy, communications, notifications and other supporting text.


Please provide:
1. A brief introduction of your relevant experience relevant to this role.
2. Links to your portfolio or examples of similar work.
3. Your proposed rate or fee structure.
4. A short description of how you would approach this project.


We look forward to working with someone as passionate about creating impactful and engaging user experiences as we are. Here's to lighting up the world with well-being, one user at a time!