Convert WhatsApp Marketing to Utility -- 3
Budget: $250 – $750 USD
I have a series of WhatsApp Business templates that Meta currently flags as “marketing,” yet they are strictly event invitations. Each message already combines text with media—images, videos, and the occasional PDF or slide deck. My goal is to restructure the wording, parameters, and header/body/footer fields so every template qualifies as a “utility” message under WhatsApp policy.
You will work with invitations that must always show:
• clear event details (name, purpose, agenda)
• concise location and time information (including time-zone where needed)
RSVP buttons are optional; feel free to suggest whether adding them strengthens the utility case without triggering marketing rules.
Deliverables
1. Revised content for each existing template, mapped to the correct utility sub-category.
2. A short rationale for every change, referencing the relevant WhatsApp policy clause so I can defend the submission if questioned.
3. A final, ready-to-upload CSV or JSON file (matching Meta’s import format) plus the corresponding media file names.
Acceptance criteria
• All templates receive approval as utility messages in the first review cycle.
• No marketing or promotional language remains.
• Media captions align with text and avoid banned phrases.
If you have successfully re-classified templates before, especially ones containing images, videos, and documents, let me know how quickly you can turn these around.
You will work with invitations that must always show:
• clear event details (name, purpose, agenda)
• concise location and time information (including time-zone where needed)
RSVP buttons are optional; feel free to suggest whether adding them strengthens the utility case without triggering marketing rules.
Deliverables
1. Revised content for each existing template, mapped to the correct utility sub-category.
2. A short rationale for every change, referencing the relevant WhatsApp policy clause so I can defend the submission if questioned.
3. A final, ready-to-upload CSV or JSON file (matching Meta’s import format) plus the corresponding media file names.
Acceptance criteria
• All templates receive approval as utility messages in the first review cycle.
• No marketing or promotional language remains.
• Media captions align with text and avoid banned phrases.
If you have successfully re-classified templates before, especially ones containing images, videos, and documents, let me know how quickly you can turn these around.
Related categories:
Copywriting
Marketing
Event Planning
Content Writing
Social Media Marketing
JSON
Digital Marketing
Content Strategy