PE Case Studies Enhancement
Budget: $750 – $1,500 USD
Copywriter Brief
Case Study Rewrite
Client Larkhill & Company
Project Rewrite 3 PE carve-out case studies (website + LinkedIn carousel versions)
Purpose Paid trial for a longer-term content partnership
Deliverables 6 assets total: 3 long-form website versions + 3 LinkedIn carousel scripts
Turnaround 3 business days from brief acceptance
Budget Please quote as a flat project fee
About Larkhill
Larkhill & Company runs carve-out separations for private equity sponsors. When a PE fund acquires a division from a larger parent company, that division needs to become operationally independent — its own systems, contracts, legal entities, employees. We manage that entire process from pre-close planning through to TSA exit and operational independence.
Our clients are PE deal teams (Partners, Managing Directors, Principals) at funds managing $1B–$200B+ in assets. These are sophisticated buyers who value precision, direct communication, and proof of execution. They do not respond to marketing fluff.
What This Project Is For
We’re running a 90-day brand awareness campaign targeting approximately 6,500 PE investment and operating professionals. The campaign centres on LinkedIn (organic + paid) and our website, larkhill.co. Case studies are a core content asset — they demonstrate execution credibility to an audience that buys based on track record.
We have three existing case studies that are factually solid but read like internal summaries. They need to be rewritten as marketing-grade content that earns attention from senior PE professionals in two distinct formats: a detailed website version and a punchy LinkedIn carousel version.
This is a paid trial. If the output is strong and we work well together, the longer engagement covers the full 90-day content calendar: 6+ articles, 24+ LinkedIn posts, ad copy, email sequences, and additional case studies. Total content budget for the campaign is $6,000 over 90 days.
Brand Voice
This is the most important section of this brief. Getting the voice right matters more than structure or format.
Tone
• Direct, technical, grounded. No hedging, no slogans.
• Write like a senior operator briefing a board, not a marketer selling a service.
• Assume the reader is intelligent, time-poor, and sceptical of consulting firms.
• Every sentence should earn its place. If it doesn’t add information or advance the narrative, cut it.
Language
• Use: own, deliver, coordinate, resolve, execute, scope, close, build, stand up, drive.
• Avoid: help, support, empower, guide, optimise, transform, leverage, unlock, enable, holistic, end-to-end (unless literally accurate).
• No superlatives (world-class, best-in-class, industry-leading). No jargon that obscures meaning.
• British English spelling throughout (organisation, programme, specialise).
Perspective
• First person plural (“we”) for Larkhill’s actions. Third person for the client.
• The reader should see themselves in the sponsor’s position — the case study should make them think “I’d want that on my next deal.”
• Never position Larkhill as an advisor. We are operators. We don’t plan separations; we run them.
Deliverable Specifications
Website Version (Long-Form)
• 800–1,200 words per case study.
• Structure: Headline (with key metric) → Deal context → What made this hard → What we did → What happened.
• Open with the most compelling number or outcome, not background context.
• Include 3–5 quantified proof points (financials, timelines, scope metrics).
• Close with a line that connects the result back to the sponsor’s investment thesis — why this mattered commercially, not just operationally.
LinkedIn Carousel Version
• 8–10 slides of copy (we handle design separately).
• Slide 1: Hook headline that stops a PE Partner mid-scroll. No “Case Study:” labels.
• Slides 2–3: Stakes. What was at risk. Why this was hard.
• Slides 4–7: What we did. One key action or decision per slide. Concrete, not abstract.
• Slide 8–9: Results. Numbers. Outcomes. Commercial impact.
• Final slide: Single-line takeaway or CTA.
• Each slide: 20–40 words maximum. Punchy. No filler.
How We’ll Evaluate
We’re assessing four things:
Voice Does it sound like a senior operator wrote it? Or does it sound like marketing copy?
Precision Are the facts handled accurately? Does the writer understand what a carve-out is?
Audience sense Would a PE Partner read this and feel it was written for them? Or would they sense it was written by someone who doesn’t understand their world?
Format range Can the writer shift between detailed long-form and tight carousel copy without losing quality?
Case Study Rewrite
Client Larkhill & Company
Project Rewrite 3 PE carve-out case studies (website + LinkedIn carousel versions)
Purpose Paid trial for a longer-term content partnership
Deliverables 6 assets total: 3 long-form website versions + 3 LinkedIn carousel scripts
Turnaround 3 business days from brief acceptance
Budget Please quote as a flat project fee
About Larkhill
Larkhill & Company runs carve-out separations for private equity sponsors. When a PE fund acquires a division from a larger parent company, that division needs to become operationally independent — its own systems, contracts, legal entities, employees. We manage that entire process from pre-close planning through to TSA exit and operational independence.
Our clients are PE deal teams (Partners, Managing Directors, Principals) at funds managing $1B–$200B+ in assets. These are sophisticated buyers who value precision, direct communication, and proof of execution. They do not respond to marketing fluff.
What This Project Is For
We’re running a 90-day brand awareness campaign targeting approximately 6,500 PE investment and operating professionals. The campaign centres on LinkedIn (organic + paid) and our website, larkhill.co. Case studies are a core content asset — they demonstrate execution credibility to an audience that buys based on track record.
We have three existing case studies that are factually solid but read like internal summaries. They need to be rewritten as marketing-grade content that earns attention from senior PE professionals in two distinct formats: a detailed website version and a punchy LinkedIn carousel version.
This is a paid trial. If the output is strong and we work well together, the longer engagement covers the full 90-day content calendar: 6+ articles, 24+ LinkedIn posts, ad copy, email sequences, and additional case studies. Total content budget for the campaign is $6,000 over 90 days.
Brand Voice
This is the most important section of this brief. Getting the voice right matters more than structure or format.
Tone
• Direct, technical, grounded. No hedging, no slogans.
• Write like a senior operator briefing a board, not a marketer selling a service.
• Assume the reader is intelligent, time-poor, and sceptical of consulting firms.
• Every sentence should earn its place. If it doesn’t add information or advance the narrative, cut it.
Language
• Use: own, deliver, coordinate, resolve, execute, scope, close, build, stand up, drive.
• Avoid: help, support, empower, guide, optimise, transform, leverage, unlock, enable, holistic, end-to-end (unless literally accurate).
• No superlatives (world-class, best-in-class, industry-leading). No jargon that obscures meaning.
• British English spelling throughout (organisation, programme, specialise).
Perspective
• First person plural (“we”) for Larkhill’s actions. Third person for the client.
• The reader should see themselves in the sponsor’s position — the case study should make them think “I’d want that on my next deal.”
• Never position Larkhill as an advisor. We are operators. We don’t plan separations; we run them.
Deliverable Specifications
Website Version (Long-Form)
• 800–1,200 words per case study.
• Structure: Headline (with key metric) → Deal context → What made this hard → What we did → What happened.
• Open with the most compelling number or outcome, not background context.
• Include 3–5 quantified proof points (financials, timelines, scope metrics).
• Close with a line that connects the result back to the sponsor’s investment thesis — why this mattered commercially, not just operationally.
LinkedIn Carousel Version
• 8–10 slides of copy (we handle design separately).
• Slide 1: Hook headline that stops a PE Partner mid-scroll. No “Case Study:” labels.
• Slides 2–3: Stakes. What was at risk. Why this was hard.
• Slides 4–7: What we did. One key action or decision per slide. Concrete, not abstract.
• Slide 8–9: Results. Numbers. Outcomes. Commercial impact.
• Final slide: Single-line takeaway or CTA.
• Each slide: 20–40 words maximum. Punchy. No filler.
How We’ll Evaluate
We’re assessing four things:
Voice Does it sound like a senior operator wrote it? Or does it sound like marketing copy?
Precision Are the facts handled accurately? Does the writer understand what a carve-out is?
Audience sense Would a PE Partner read this and feel it was written for them? Or would they sense it was written by someone who doesn’t understand their world?
Format range Can the writer shift between detailed long-form and tight carousel copy without losing quality?