Storm Fence Repair PPC Setup
Budget: $30 – $250 USD
i have a complete list upon intrest;
Elevator Pitch:
Goal: Launch a hyper-targeted, high-conversion campaign to generate 11+ fast reviews and push my Google Business Profile rating from 4.3 to 4.5.
Campaign Specifics:
Focus: Emergency/Storm Damage Fence Repair only.
Targeting: 100% Mobile (Exclude Desktop/Tablet).
Geo-Strategy: I need separate Ad Groups for Langhorne, Bryn Mawr, Abington, and Philadelphia (ZIP 19116) to ensure the ad headlines match the user’s town exactly.
Conversion Action: Phone Calls (using Google Forwarding).
Required Assets:
Call Assets: Primary priority.
Location Assets: Must link to my Google Business Profile so my 4.3 rating shows in the ads.
Negative Keywords: I have a list ready (blocking DIY, supplies, and "cheap" searches) to protect the budget from junk clicks.
The Ask: I’m looking for a pro to build this structure and optimize for a high Call-Through-Rate (CTR). I handle the lead follow-up with an automated review request once the job is done.
Full scope of project:
Project Brief: Emergency Fence Repair (Review Generation Campaign)
Business Name: Viking Building Group
Primary Objective: Drive immediate phone calls for storm-damaged fence repairs to cross the 4.5-star review threshold on Google.
1. Target Audience & Intent
Customer Profile: Homeowners in crisis due to storm damage (fallen trees, blown-down panels, compromised security).
Search Intent: Urgent, transactional, "immediate fix" mindset.
Key Value Prop: Same-day/Next-day response, Licensed/Insured, local trust.
2. Campaign Structure & Targeting
Device Strategy: 100% Mobile Focused. Set Desktop and Tablet bid adjustments to -100%.
Geographic Focus: Create dedicated Ad Groups for the following high-priority locations to ensure hyper-local ad copy:
Langhorne, PA
Bryn Mawr, PA
Abington, PA
Philadelphia ZIP Code: 19116 (Northeast Philly/Somerton)
General Reach: Broad location targeting for Bucks, Montgomery, and Philadelphia counties for all other queries.
3. Ad Type & Assets
Ad Format: Responsive Search Ads (RSAs) optimized for phone calls.
Primary Asset: Call Assets must be enabled and prioritized.
Conversion Goal: "Calls from Ads" (Google Forwarding Number enabled to track duration/quality).
Ad Copy Keywords: "Emergency," "Storm Damage," "24/7 Service," "Secure Your Yard," "Fast Response."
4. Keyword Strategy
Bidding Focus: Focus on "Emergency" and "Repair" modifiers.
Negative Keywords: Please exclude keywords related to "DIY," "used fence panels," "fence supplies," or "employment."
5. Success Metrics (KPIs)
Primary KPI: Phone Call Volume.
Secondary KPI: Cost Per Lead (CPL) under $ 5 set a max and a time period of campaign run.
Ultimate Goal: Every lead from this campaign will be funneled into a specific text-based review request strategy.
Elevator Pitch:
Goal: Launch a hyper-targeted, high-conversion campaign to generate 11+ fast reviews and push my Google Business Profile rating from 4.3 to 4.5.
Campaign Specifics:
Focus: Emergency/Storm Damage Fence Repair only.
Targeting: 100% Mobile (Exclude Desktop/Tablet).
Geo-Strategy: I need separate Ad Groups for Langhorne, Bryn Mawr, Abington, and Philadelphia (ZIP 19116) to ensure the ad headlines match the user’s town exactly.
Conversion Action: Phone Calls (using Google Forwarding).
Required Assets:
Call Assets: Primary priority.
Location Assets: Must link to my Google Business Profile so my 4.3 rating shows in the ads.
Negative Keywords: I have a list ready (blocking DIY, supplies, and "cheap" searches) to protect the budget from junk clicks.
The Ask: I’m looking for a pro to build this structure and optimize for a high Call-Through-Rate (CTR). I handle the lead follow-up with an automated review request once the job is done.
Full scope of project:
Project Brief: Emergency Fence Repair (Review Generation Campaign)
Business Name: Viking Building Group
Primary Objective: Drive immediate phone calls for storm-damaged fence repairs to cross the 4.5-star review threshold on Google.
1. Target Audience & Intent
Customer Profile: Homeowners in crisis due to storm damage (fallen trees, blown-down panels, compromised security).
Search Intent: Urgent, transactional, "immediate fix" mindset.
Key Value Prop: Same-day/Next-day response, Licensed/Insured, local trust.
2. Campaign Structure & Targeting
Device Strategy: 100% Mobile Focused. Set Desktop and Tablet bid adjustments to -100%.
Geographic Focus: Create dedicated Ad Groups for the following high-priority locations to ensure hyper-local ad copy:
Langhorne, PA
Bryn Mawr, PA
Abington, PA
Philadelphia ZIP Code: 19116 (Northeast Philly/Somerton)
General Reach: Broad location targeting for Bucks, Montgomery, and Philadelphia counties for all other queries.
3. Ad Type & Assets
Ad Format: Responsive Search Ads (RSAs) optimized for phone calls.
Primary Asset: Call Assets must be enabled and prioritized.
Conversion Goal: "Calls from Ads" (Google Forwarding Number enabled to track duration/quality).
Ad Copy Keywords: "Emergency," "Storm Damage," "24/7 Service," "Secure Your Yard," "Fast Response."
4. Keyword Strategy
Bidding Focus: Focus on "Emergency" and "Repair" modifiers.
Negative Keywords: Please exclude keywords related to "DIY," "used fence panels," "fence supplies," or "employment."
5. Success Metrics (KPIs)
Primary KPI: Phone Call Volume.
Secondary KPI: Cost Per Lead (CPL) under $ 5 set a max and a time period of campaign run.
Ultimate Goal: Every lead from this campaign will be funneled into a specific text-based review request strategy.