Static Health & Wellness Website Development
Budget: $750 – $1,500 USD
REQUEST FOR PROPOSAL
Static Marketing & Referral Website
Prepared by: Charles Zittin
Purpose: Developer RFP (Request for Proposal)
==================================================
1. PROJECT OVERVIEW
This document defines the complete scope, architecture, strategy, and requirements for a modern, conversion-focused website. It is intended to be shared with qualified developers or agencies to obtain accurate, comparable quotes.
==================================================
2. CORE OBJECTIVE
Build a fast, secure, futuristic, conversion-focused website that:
• Educates visitors on health, wellness, and regenerative support concepts
• Uses targeted landing pages for specific use cases
• Directs visitors to Lifewave’s official website via pre-populated referral links
• Does NOT process orders, payments, or customer data
==================================================
3. WEBSITE ARCHITECTURE (NON-NEGOTIABLE)
• Static HTML / CSS / JavaScript only
• No WordPress
• No PHP
• No CMS
• No database
• No backend logic
• No e-commerce functionality
• No checkout, cart, or payment processing
• No user accounts
• No customer data storage
==================================================
4. COMMERCE / REFERRAL MODEL
• All product orders are placed on Lifewave’s official website
• Website CTAs link to pre-populated Lifewave carts
• Example link provided upon request
• Lifewave handles payments, fulfillment, shipping, taxes, and compliance
• Website contains outbound links only and no referral logic
==================================================
5. PAGE STRUCTURE (UP TO 10 PAGES)
• Homepage
• Performance Landing Page
• Sleep Landing Page
• Pain / Comfort Landing Page
• Recovery Landing Page
• Science & Research Page
• FAQ Page
• About Page
• Contact Page
• Legal / Disclaimer Page
Each landing page will:
• Focus on one use case
• Have one primary CTA
• Link to a use-case-specific pre-populated cart
==================================================
6. DESIGN DIRECTION
Visual Style:
• Futuristic
• Tech-forward wellness
• High contrast
• Vibrant accent colors
• Clean, modern typography
• No spa, blog, or generic lifestyle look
UX Principles:
• Mobile-first
• Clear visual hierarchy
• Conversion-focused layout
• Fast load times
==================================================
7. SCIENCE & MESSAGING GUIDELINES
• Educational tone only
• No medical claims
• No disease treatment or cure language
• Focus on:
- Age-related decline in natural regenerative signaling
- Support of the body’s natural regenerative processes
• Include external links to peer-reviewed research where appropriate
==================================================
8. EXTERNAL MEDIA & RESEARCH REFERENCES
• The website may include links or embedded references to:
- Educational videos
- Research articles
- White papers or scientific publications
• All video content will be hosted on third-party platforms (e.g., Lifewave or other credible external sources).
• Research materials will be linked externally and will not be hosted as downloadable files on the website.
• The website will not host video files, PDFs, or large media assets locally.
• No additional bandwidth, storage, or server infrastructure is required to support media or research content.
==================================================
9. TESTIMONIALS
• Experience-based only
• Use-case specific
• Written and/or short video
• No medical or diagnostic claims
• Optional disclaimer near testimonials
==================================================
10. HOSTING REQUIREMENTS
• Must support static site deployment
• CDN-based hosting preferred
• Examples:
- Cloudflare Pages
- Netlify
- Vercel
- Equivalent static hosting
• No mandatory hosting upsell
• No long-term prepaid hosting
• Developer must deploy to client-chosen host
• No vendor lock-in
==================================================
11. PERFORMANCE & TECHNICAL REQUIREMENTS
• Fast load times
• Optimized images (WebP, lazy loading)
• Mobile responsiveness
• Cross-browser compatibility
• Clean, maintainable code
• Full file handoff at completion
==================================================
12. SCOPE & DELIVERABLES
• Up to 2 initial design concepts (homepage)
• Up to 2 revision rounds
• Fully deployed static website
• All source files delivered
• Documentation for basic updates
==================================================
13. TIMELINE
Developers should specify:
• Estimated timeline for design
• Estimated timeline for build
• Estimated delivery date
==================================================
14. DEVELOPER QUALIFICATIONS
Ideal candidates:
• Experienced with static / JAMstack sites
• Comfortable with CDN-based hosting
• Conversion-focused mindset
• No dependency on WordPress or proprietary servers
==================================================
15. PROPOSAL RESPONSE REQUIREMENTS
Please include:
• Fixed project cost
• Timeline
• Examples of similar work
• Hosting assumptions
• Confirmation of alignment with this proposal
==================================================
16. FINAL NOTE
This proposal is intentionally explicit to ensure alignment and efficiency. Developers who believe WordPress, PHP, databases, backend logic, or long-term server hosting are required for this project are not a fit.
==================================================
Static Marketing & Referral Website
Prepared by: Charles Zittin
Purpose: Developer RFP (Request for Proposal)
==================================================
1. PROJECT OVERVIEW
This document defines the complete scope, architecture, strategy, and requirements for a modern, conversion-focused website. It is intended to be shared with qualified developers or agencies to obtain accurate, comparable quotes.
==================================================
2. CORE OBJECTIVE
Build a fast, secure, futuristic, conversion-focused website that:
• Educates visitors on health, wellness, and regenerative support concepts
• Uses targeted landing pages for specific use cases
• Directs visitors to Lifewave’s official website via pre-populated referral links
• Does NOT process orders, payments, or customer data
==================================================
3. WEBSITE ARCHITECTURE (NON-NEGOTIABLE)
• Static HTML / CSS / JavaScript only
• No WordPress
• No PHP
• No CMS
• No database
• No backend logic
• No e-commerce functionality
• No checkout, cart, or payment processing
• No user accounts
• No customer data storage
==================================================
4. COMMERCE / REFERRAL MODEL
• All product orders are placed on Lifewave’s official website
• Website CTAs link to pre-populated Lifewave carts
• Example link provided upon request
• Lifewave handles payments, fulfillment, shipping, taxes, and compliance
• Website contains outbound links only and no referral logic
==================================================
5. PAGE STRUCTURE (UP TO 10 PAGES)
• Homepage
• Performance Landing Page
• Sleep Landing Page
• Pain / Comfort Landing Page
• Recovery Landing Page
• Science & Research Page
• FAQ Page
• About Page
• Contact Page
• Legal / Disclaimer Page
Each landing page will:
• Focus on one use case
• Have one primary CTA
• Link to a use-case-specific pre-populated cart
==================================================
6. DESIGN DIRECTION
Visual Style:
• Futuristic
• Tech-forward wellness
• High contrast
• Vibrant accent colors
• Clean, modern typography
• No spa, blog, or generic lifestyle look
UX Principles:
• Mobile-first
• Clear visual hierarchy
• Conversion-focused layout
• Fast load times
==================================================
7. SCIENCE & MESSAGING GUIDELINES
• Educational tone only
• No medical claims
• No disease treatment or cure language
• Focus on:
- Age-related decline in natural regenerative signaling
- Support of the body’s natural regenerative processes
• Include external links to peer-reviewed research where appropriate
==================================================
8. EXTERNAL MEDIA & RESEARCH REFERENCES
• The website may include links or embedded references to:
- Educational videos
- Research articles
- White papers or scientific publications
• All video content will be hosted on third-party platforms (e.g., Lifewave or other credible external sources).
• Research materials will be linked externally and will not be hosted as downloadable files on the website.
• The website will not host video files, PDFs, or large media assets locally.
• No additional bandwidth, storage, or server infrastructure is required to support media or research content.
==================================================
9. TESTIMONIALS
• Experience-based only
• Use-case specific
• Written and/or short video
• No medical or diagnostic claims
• Optional disclaimer near testimonials
==================================================
10. HOSTING REQUIREMENTS
• Must support static site deployment
• CDN-based hosting preferred
• Examples:
- Cloudflare Pages
- Netlify
- Vercel
- Equivalent static hosting
• No mandatory hosting upsell
• No long-term prepaid hosting
• Developer must deploy to client-chosen host
• No vendor lock-in
==================================================
11. PERFORMANCE & TECHNICAL REQUIREMENTS
• Fast load times
• Optimized images (WebP, lazy loading)
• Mobile responsiveness
• Cross-browser compatibility
• Clean, maintainable code
• Full file handoff at completion
==================================================
12. SCOPE & DELIVERABLES
• Up to 2 initial design concepts (homepage)
• Up to 2 revision rounds
• Fully deployed static website
• All source files delivered
• Documentation for basic updates
==================================================
13. TIMELINE
Developers should specify:
• Estimated timeline for design
• Estimated timeline for build
• Estimated delivery date
==================================================
14. DEVELOPER QUALIFICATIONS
Ideal candidates:
• Experienced with static / JAMstack sites
• Comfortable with CDN-based hosting
• Conversion-focused mindset
• No dependency on WordPress or proprietary servers
==================================================
15. PROPOSAL RESPONSE REQUIREMENTS
Please include:
• Fixed project cost
• Timeline
• Examples of similar work
• Hosting assumptions
• Confirmation of alignment with this proposal
==================================================
16. FINAL NOTE
This proposal is intentionally explicit to ensure alignment and efficiency. Developers who believe WordPress, PHP, databases, backend logic, or long-term server hosting are required for this project are not a fit.
==================================================