Shopify CRO Audit & Fixes
Budget: $250 – $750 USD
Our Shopify store’s conversion rate has slipped from a steady 1 % to barely 0.5 – 0.7 %, yet we haven’t pushed significant design, app, or plugin updates that could easily explain the drop. I need a sharp-eyed conversion rate optimisation specialist to uncover what’s really happening and map out a concrete path back to (and ideally beyond) our previous performance.
Scope of the audit
• Dig deep into the product pages, the entire checkout flow, and the overall site design.
• Cross-check how traffic from paid ads, organic search/SEO, and social media behaves once it lands on the site.
• Identify friction points, messaging or layout issues, speed problems, or any technical glitches inhibiting add-to-cart and checkout completion.
• Compare current data to historical benchmarks so we can see precisely when and where the dip began.
• Analyze user funnels/heatmaps and find out where break off and how to fix.
Deliverables
1. A concise audit report highlighting findings with supporting metrics or screenshots.
2. An actionable recommendations roadmap, prioritised by impact and effort (quick wins vs. longer tasks).
3. Wireframes, copy tweaks, or app suggestions where relevant so implementation is straightforward.
Acceptance criteria
The report should clearly tie each recommendation to a specific observed issue (e.g., “Product page image carousel stalls on mobile, causing 35 % higher bounce rate”). I’ll consider the project successful once I have a step-by-step plan I can hand to my dev or implement myself without guesswork.
Please outline your typical audit process and any Shopify CRO successes you can share when you respond.
Scope of the audit
• Dig deep into the product pages, the entire checkout flow, and the overall site design.
• Cross-check how traffic from paid ads, organic search/SEO, and social media behaves once it lands on the site.
• Identify friction points, messaging or layout issues, speed problems, or any technical glitches inhibiting add-to-cart and checkout completion.
• Compare current data to historical benchmarks so we can see precisely when and where the dip began.
• Analyze user funnels/heatmaps and find out where break off and how to fix.
Deliverables
1. A concise audit report highlighting findings with supporting metrics or screenshots.
2. An actionable recommendations roadmap, prioritised by impact and effort (quick wins vs. longer tasks).
3. Wireframes, copy tweaks, or app suggestions where relevant so implementation is straightforward.
Acceptance criteria
The report should clearly tie each recommendation to a specific observed issue (e.g., “Product page image carousel stalls on mobile, causing 35 % higher bounce rate”). I’ll consider the project successful once I have a step-by-step plan I can hand to my dev or implement myself without guesswork.
Please outline your typical audit process and any Shopify CRO successes you can share when you respond.