Senior WordPress + Elementor Developer (Lead Generation System) – Existing Project (Optimization, Completion & SEO-Ready Platform)
Budget: $750 – $1,200 USD
**PROJECT OVERVIEW**
We are building **HomeProsFinder**, a LEAD GENERATION platform that connects homeowners with professional contractors.
IMPORTANT:
• This is a **real business**, not a demo project
• This is NOT a marketplace (no contractor accounts)
• All leads go to admin only
• Contractors are contacted offline
________________________________________
MAIN OBJECTIVE
Finish a high-converting, scalable lead generation system that:
• Generates quality leads (form + calls)
• Inspires trust immediately
• Works perfectly on mobile (priority)
• Is SEO-ready
• Is structured for future AI integrations
________________________________________
CURRENT PROJECT STATUS
The project is already partially built using WordPress + Elementor.
You will NOT start from scratch.
Current state:
• Homepage structure exists
• Step 1 → Step 2 flow exists (incomplete)
• Google Places Autocomplete integrated
• UI partially designed
However:
- UX is not optimized
- Form logic is weak
- Data handling is incomplete
- Full content must be completed by dev (English and Spanish)
- Lead generation system is NOT finished
The developer must review the current implementation and continue from the existing structure, not rebuild the project from scratch unless clearly justified.
________________________________________
CORE PRINCIPLE (VERY IMPORTANT)
This project MUST follow this structure:
- Elementor controls how it looks (UI)
- Technical implementation controls how it works (logic & data)
This separation is mandatory.
Solutions that rely entirely on Elementor Forms will not be accepted.
________________________________________
YOUR ROLE
You are NOT just finishing tasks.
You must:
• Audit the current website
• Identify issues and limitations
• Improve UX and visual structure
• Fix and/or rebuild form logic where needed
• Complete the lead system properly
• Ensure clean data structure
• Prepare the system for scalability
You must think like a lead generation + UX + technical specialist
________________________________________
FULL SCOPE (READ CAREFULLY)
1. CORE FUNNEL (CRITICAL)
Step 1 (Homepage)
• Service selection
• ZIP Code (5 digits only)
• Clean validation (no red block errors)
• Smooth transition to Step 2
• No incorrect messages
________________________________________
Step 2 (MAIN LEAD FORM)
Must include:
Personal Info
• First Name / Last Name
• Phone (auto-format)
• Email
Location
• Address (Google Places Autocomplete)
• Auto-fill City / State / ZIP
• ZIP must be validated from address
Service Section
• Service dropdown
• Dynamic text based on service
Photo Upload
• Multiple images (min. 5)
• Optional
• Admin configurable
Budget Field (NEW)
• Predefined ranges
Schedule
• Clean UI (NOT basic Elementor)
• Simple UX (morning / afternoon / etc.)
Terms & Consent
• Required checkbox
Submission
• Clean success state
• No broken behaviors
________________________________________
2. FORM LOGIC (CRITICAL)
You must ensure:
• Proper data flow
• Clean validation
• Error handling UX
• Reliable submission behavior
• No inconsistent data
________________________________________
3. DATA STRUCTURE (MANDATORY)
We need a real internal data system, not a basic form output.
Must include:
• Structured database (WordPress or custom)
• Ability to:
o search
o filter
o view leads easily
• Fast access from admin panel
Additionally, the system should allow basic data insights and analysis, such as:
• identifying repeat customers
• understanding which services are requested most
• reviewing lead activity over time
• analyzing data in a clear and practical way
The developer is encouraged to suggest simple and effective ways to improve how we view and understand lead data.
NOT Google Sheets
NOT email-only system
Data must be structured in a way that allows future integration with automation, AI systems, and potential CRM functionality.
________________________________________
4. NOTIFICATIONS
• Email with full structured lead data
• Include uploaded images
• Clean format (forward-ready)
• Prepared for future SMS integration
________________________________________
5. ADMIN PANEL
Admin must be able to:
• View all leads
• Filter by date/service
• Export data (CSV)
• Manage content
• Adjust key form elements
• Access from mobile and desktop
• Enable/disable key form sections (such as photo upload, scheduling, and optional fields) directly from the admin panel, without affecting layout or design consistency
Admin interface must remain simple, fast, and practical for daily use (not overly complex).
________________________________________
6. HOMEPAGE (CONVERSION FOCUSED)
Must include:
• Strong hero message
• Visible CTAs
• Service overview
• Trust elements
• “How it Works” section
________________________________________
7. SERVICE PAGES
• SEO-friendly structure
• Clear descriptions/content
• CTA to form
• Organized by service
________________________________________
8. SPANISH PAGE (IMPORTANT)
We need a dedicated Spanish page inside the website, not just translation.
Requirements:
• Clear summary of services
• Strong visual clarity
• Direct form access
• No need to navigate elsewhere
• Conversion-focused
The Spanish page must be designed as a standalone conversion page, not just a translated version.
________________________________________
9. CONTENT (MANDATORY)
Developer must provide:
• Initial full website content (English + Spanish)
• SEO-friendly structure and keyword-integrated content
• Conversion-focused messaging
• Microcopy (CTAs, form labels, instructions, etc.)
Content must be written for the U.S. home-services market and aligned with lead generation goals.
We may assist with revisions, adjustments, or refinements if needed, but the developer must deliver a complete and professional first version.
________________________________________
10. SEO (MANDATORY)
Must include:
Technical SEO
• Clean HTML structure
• Fast performance (Core Web Vitals)
• Optimized assets
• Sitemap + robots.txt
• Canonical tags
• Image optimization (compression, lazy loading, responsive sizes)
• Minified CSS/JS and optimized asset loading
• Mobile-first performance optimization
• Proper URL structure (SEO-friendly slugs)
On-Page SEO
• Titles + meta descriptions
• Structured headings
• Keyword integration
• Internal linking
• Image alt tags using relevant keywords
• SEO-friendly content structure per service
• Content optimized for local search intent (U.S. home services)
Schema
• LocalBusiness
• Service
• Organization
• Website schema
• Breadcrumb schema
Local SEO
•Location-based structure (service + city pages)
• SEO-ready structure for targeting local areas
• Clear service-area relevance signals
Google Setup
• Search Console
• Google Analytics / GA4 integration
• Sitemap submission-ready
The website must be delivered fully indexable and ready for immediate search engine crawling.
________________________________________
11. PERFORMANCE & MOBILE
• Mobile-first design (primary focus due to user behavior, but desktop experience must be equally well-designed and fully optimized)
• Fast loading
• Smooth UX
• Fully responsive
• Fully functional on ALL devices (desktop, laptop, tablet, and mobile)
• Mobile experience must be visually attractive, easy to navigate, and optimized for quick form completion and calling
________________________________________
12. FUTURE AI READINESS
Must be built for:
• AI intake systems
• automation
• scalable workflows
________________________________________
13. OWNERSHIP (MANDATORY)
We require full ownership:
• Source code
• Design
• Backend
• Database
• Content
No restrictions.
________________________________________
WHAT WE WILL NOT ACCEPT
• Low-quality, template-driven work or generic designs with no customization or strategy
• Over-reliance on Elementor-only solutions without proper logic or structure
• Poor UX or non-conversion-focused design
• Partial or incomplete deliveries
• Slow or inconsistent communication
• Unjustified scope changes or price increases after agreement
At the same time, we are open to well-justified improvements or recommendations that enhance the project. Any major changes must be clearly explained, aligned, and approved before implementation.
________________________________________
BUDGET & SCOPE
Budget is defined.
DO NOT apply if you plan to increase price later
Scope will be fully detailed in the brief
Submitting your proposal, whether automated or custom, confirms your agreement to work within the stated budget
________________________________________
WHAT WE EXPECT FROM YOU
When applying:
1. Experience with lead generation systems
2. Portfolio (real work, not templates)
3. Your approach to improving an existing project
4. Your approach to:
Elementor vs custom logic
5. Estimated timeline
6. Confirmation of availability and responsiveness
________________________________________
FILTER (MANDATORY)
Start your proposal with:
“HPF – Lead System Optimization”
________________________________________
FINAL NOTE
We are looking for:
• a serious professional
• long-term collaborator
• strong communicator
• someone who delivers complete work
This is a business-critical project.
The selected developer must agree to sign a simple Intellectual Property (IP) and ownership agreement before starting the project.
We are building **HomeProsFinder**, a LEAD GENERATION platform that connects homeowners with professional contractors.
IMPORTANT:
• This is a **real business**, not a demo project
• This is NOT a marketplace (no contractor accounts)
• All leads go to admin only
• Contractors are contacted offline
________________________________________
MAIN OBJECTIVE
Finish a high-converting, scalable lead generation system that:
• Generates quality leads (form + calls)
• Inspires trust immediately
• Works perfectly on mobile (priority)
• Is SEO-ready
• Is structured for future AI integrations
________________________________________
CURRENT PROJECT STATUS
The project is already partially built using WordPress + Elementor.
You will NOT start from scratch.
Current state:
• Homepage structure exists
• Step 1 → Step 2 flow exists (incomplete)
• Google Places Autocomplete integrated
• UI partially designed
However:
- UX is not optimized
- Form logic is weak
- Data handling is incomplete
- Full content must be completed by dev (English and Spanish)
- Lead generation system is NOT finished
The developer must review the current implementation and continue from the existing structure, not rebuild the project from scratch unless clearly justified.
________________________________________
CORE PRINCIPLE (VERY IMPORTANT)
This project MUST follow this structure:
- Elementor controls how it looks (UI)
- Technical implementation controls how it works (logic & data)
This separation is mandatory.
Solutions that rely entirely on Elementor Forms will not be accepted.
________________________________________
YOUR ROLE
You are NOT just finishing tasks.
You must:
• Audit the current website
• Identify issues and limitations
• Improve UX and visual structure
• Fix and/or rebuild form logic where needed
• Complete the lead system properly
• Ensure clean data structure
• Prepare the system for scalability
You must think like a lead generation + UX + technical specialist
________________________________________
FULL SCOPE (READ CAREFULLY)
1. CORE FUNNEL (CRITICAL)
Step 1 (Homepage)
• Service selection
• ZIP Code (5 digits only)
• Clean validation (no red block errors)
• Smooth transition to Step 2
• No incorrect messages
________________________________________
Step 2 (MAIN LEAD FORM)
Must include:
Personal Info
• First Name / Last Name
• Phone (auto-format)
Location
• Address (Google Places Autocomplete)
• Auto-fill City / State / ZIP
• ZIP must be validated from address
Service Section
• Service dropdown
• Dynamic text based on service
Photo Upload
• Multiple images (min. 5)
• Optional
• Admin configurable
Budget Field (NEW)
• Predefined ranges
Schedule
• Clean UI (NOT basic Elementor)
• Simple UX (morning / afternoon / etc.)
Terms & Consent
• Required checkbox
Submission
• Clean success state
• No broken behaviors
________________________________________
2. FORM LOGIC (CRITICAL)
You must ensure:
• Proper data flow
• Clean validation
• Error handling UX
• Reliable submission behavior
• No inconsistent data
________________________________________
3. DATA STRUCTURE (MANDATORY)
We need a real internal data system, not a basic form output.
Must include:
• Structured database (WordPress or custom)
• Ability to:
o search
o filter
o view leads easily
• Fast access from admin panel
Additionally, the system should allow basic data insights and analysis, such as:
• identifying repeat customers
• understanding which services are requested most
• reviewing lead activity over time
• analyzing data in a clear and practical way
The developer is encouraged to suggest simple and effective ways to improve how we view and understand lead data.
NOT Google Sheets
NOT email-only system
Data must be structured in a way that allows future integration with automation, AI systems, and potential CRM functionality.
________________________________________
4. NOTIFICATIONS
• Email with full structured lead data
• Include uploaded images
• Clean format (forward-ready)
• Prepared for future SMS integration
________________________________________
5. ADMIN PANEL
Admin must be able to:
• View all leads
• Filter by date/service
• Export data (CSV)
• Manage content
• Adjust key form elements
• Access from mobile and desktop
• Enable/disable key form sections (such as photo upload, scheduling, and optional fields) directly from the admin panel, without affecting layout or design consistency
Admin interface must remain simple, fast, and practical for daily use (not overly complex).
________________________________________
6. HOMEPAGE (CONVERSION FOCUSED)
Must include:
• Strong hero message
• Visible CTAs
• Service overview
• Trust elements
• “How it Works” section
________________________________________
7. SERVICE PAGES
• SEO-friendly structure
• Clear descriptions/content
• CTA to form
• Organized by service
________________________________________
8. SPANISH PAGE (IMPORTANT)
We need a dedicated Spanish page inside the website, not just translation.
Requirements:
• Clear summary of services
• Strong visual clarity
• Direct form access
• No need to navigate elsewhere
• Conversion-focused
The Spanish page must be designed as a standalone conversion page, not just a translated version.
________________________________________
9. CONTENT (MANDATORY)
Developer must provide:
• Initial full website content (English + Spanish)
• SEO-friendly structure and keyword-integrated content
• Conversion-focused messaging
• Microcopy (CTAs, form labels, instructions, etc.)
Content must be written for the U.S. home-services market and aligned with lead generation goals.
We may assist with revisions, adjustments, or refinements if needed, but the developer must deliver a complete and professional first version.
________________________________________
10. SEO (MANDATORY)
Must include:
Technical SEO
• Clean HTML structure
• Fast performance (Core Web Vitals)
• Optimized assets
• Sitemap + robots.txt
• Canonical tags
• Image optimization (compression, lazy loading, responsive sizes)
• Minified CSS/JS and optimized asset loading
• Mobile-first performance optimization
• Proper URL structure (SEO-friendly slugs)
On-Page SEO
• Titles + meta descriptions
• Structured headings
• Keyword integration
• Internal linking
• Image alt tags using relevant keywords
• SEO-friendly content structure per service
• Content optimized for local search intent (U.S. home services)
Schema
• LocalBusiness
• Service
• Organization
• Website schema
• Breadcrumb schema
Local SEO
•Location-based structure (service + city pages)
• SEO-ready structure for targeting local areas
• Clear service-area relevance signals
Google Setup
• Search Console
• Google Analytics / GA4 integration
• Sitemap submission-ready
The website must be delivered fully indexable and ready for immediate search engine crawling.
________________________________________
11. PERFORMANCE & MOBILE
• Mobile-first design (primary focus due to user behavior, but desktop experience must be equally well-designed and fully optimized)
• Fast loading
• Smooth UX
• Fully responsive
• Fully functional on ALL devices (desktop, laptop, tablet, and mobile)
• Mobile experience must be visually attractive, easy to navigate, and optimized for quick form completion and calling
________________________________________
12. FUTURE AI READINESS
Must be built for:
• AI intake systems
• automation
• scalable workflows
________________________________________
13. OWNERSHIP (MANDATORY)
We require full ownership:
• Source code
• Design
• Backend
• Database
• Content
No restrictions.
________________________________________
WHAT WE WILL NOT ACCEPT
• Low-quality, template-driven work or generic designs with no customization or strategy
• Over-reliance on Elementor-only solutions without proper logic or structure
• Poor UX or non-conversion-focused design
• Partial or incomplete deliveries
• Slow or inconsistent communication
• Unjustified scope changes or price increases after agreement
At the same time, we are open to well-justified improvements or recommendations that enhance the project. Any major changes must be clearly explained, aligned, and approved before implementation.
________________________________________
BUDGET & SCOPE
Budget is defined.
DO NOT apply if you plan to increase price later
Scope will be fully detailed in the brief
Submitting your proposal, whether automated or custom, confirms your agreement to work within the stated budget
________________________________________
WHAT WE EXPECT FROM YOU
When applying:
1. Experience with lead generation systems
2. Portfolio (real work, not templates)
3. Your approach to improving an existing project
4. Your approach to:
Elementor vs custom logic
5. Estimated timeline
6. Confirmation of availability and responsiveness
________________________________________
FILTER (MANDATORY)
Start your proposal with:
“HPF – Lead System Optimization”
________________________________________
FINAL NOTE
We are looking for:
• a serious professional
• long-term collaborator
• strong communicator
• someone who delivers complete work
This is a business-critical project.
The selected developer must agree to sign a simple Intellectual Property (IP) and ownership agreement before starting the project.