Remote Freelance E-Commerce Manager Needed
Budget: $60 – $140 USD
E-Commerce Manager for Lane Automotive (Freelance / Remote)
Project Overview
Lane Automotive is looking for an experienced E-Commerce Manager to help improve the performance, merchandising, and customer experience of our direct-to-consumer ecommerce business.
This is a freelance, remote opportunity for someone who understands how to grow an ecommerce storefront through better site experience, stronger merchandising, smarter conversion optimization, and data-driven decision-making.
We are looking for a person who can take ownership of ecommerce performance and help us improve how customers discover products, evaluate options, and complete purchases across our digital storefront.
About Lane Automotive
Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award.
Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market.
We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact.
What We Need
We need a freelancer who can help us manage and improve key areas of our ecommerce business, including:
Site performance and customer journey
Ecommerce merchandising
Product detail page quality
Conversion rate optimization
Landing page and category page improvements
Reporting and performance analysis
Cross-functional coordination with internal teams
This role is ideal for someone who can think strategically but also execute hands-on.
Scope of Work
1. Ecommerce Storefront Management
Improve site structure, navigation, and product discovery
Maintain a strong and clear customer journey across the site
Support homepage, category page, landing page, and campaign updates
Help ensure the site reflects business priorities and supports revenue growth
2. Merchandising & Conversion Optimization
Improve onsite merchandising across key pages
Optimize product visibility, cross-sell, upsell, and promotional placement
Identify opportunities to improve conversion rate and average order value
Strengthen customer confidence through better product presentation and journey flow
3. Product Detail Page Improvements
Improve PDP content structure and quality
Help refine descriptions, product highlights, trust elements, specifications, and decision-support content
Identify missing content or friction points that may block conversions
4. CRO & Testing
Recommend and help execute A/B tests and ecommerce improvements
Identify quick wins and longer-term site optimization opportunities
Improve usability and reduce friction in the shopping experience
5. Analytics & Reporting
Monitor performance across conversion rate, revenue, AOV, funnel behavior, category performance, and product performance
Build or maintain reports and dashboards
Turn findings into practical recommendations and action items
6. Collaboration
Work with internal teams including Marketing, Merchandising, Product, Operations, Customer Experience, and Technology
Help align ecommerce execution with broader commercial priorities
Coordinate effectively around launches, campaigns, and ongoing optimization work
Ideal Freelancer
We are looking for someone with:
2+ years of experience in ecommerce management, digital commerce, or DTC ecommerce
Proven experience managing or improving an ecommerce storefront
Strong knowledge of ecommerce UX, merchandising, CRO, and conversion improvement
Experience improving PDPs, landing pages, category pages, and navigation
Strong analytical thinking and reporting ability
Ability to work independently and take ownership
Strong communication and project management skills
Nice to Have
Experience in automotive, aftermarket parts, enthusiast products, or technical ecommerce categories
Experience with large product catalogs
Experience with specification-heavy or fitment-heavy ecommerce businesses
Experience working with agencies, developers, or CRO partners
Tools / Platforms
Please mention your experience with any of the following:
Shopify, Magento, BigCommerce, or similar ecommerce platforms
Google Analytics / GA4
CRO and A/B testing tools
Reporting dashboards
Merchandising and content management tools
Product discovery, reviews, and trust-building tools
Deliverables
Weekly
Ecommerce updates and merchandising improvements
Landing page / PDP / category page improvement work
Performance review and issue identification
Coordination on campaign and launch priorities
Monthly
Ecommerce performance reporting
CRO findings and recommendations
Roadmap updates and prioritization
Site quality and customer journey improvement recommendations
Quarterly
Strategic recommendations for ecommerce growth
Site optimization roadmap updates
Measurable improvements tied to customer experience and commercial performance
Project Type
Freelance / Contract-Based
Remote
Open globally
Long-term preferred
Budget
Hourly Rate: $60-$140 USD/hour
Higher rates may be considered for senior candidates with strong ecommerce ownership and proven commercial impact
To Apply, Please Include
Please send:
A short introduction
Your relevant ecommerce experience
Examples of storefronts or ecommerce businesses you have managed or improved
Specific examples of conversion, merchandising, or revenue impact you have delivered
Your experience with analytics and reporting tools
Your hourly rate
Your weekly availability
Why Join This Project
This is an opportunity to work on a high-impact ecommerce project inside a respected performance aftermarket business. You will have the chance to directly influence growth, customer experience, and digital commerce performance in a role with real ownership and long-term potential.
Hiring Contact
Hiring Contact: Janel Abrahami
Title: HR / Talent Acquisition
Company: Lane Automotive
Company Website: Lane Automotive website provided in the source material
Headquarters: Watervliet, Michigan, United States
Office Location: Remote
Project Overview
Lane Automotive is looking for an experienced E-Commerce Manager to help improve the performance, merchandising, and customer experience of our direct-to-consumer ecommerce business.
This is a freelance, remote opportunity for someone who understands how to grow an ecommerce storefront through better site experience, stronger merchandising, smarter conversion optimization, and data-driven decision-making.
We are looking for a person who can take ownership of ecommerce performance and help us improve how customers discover products, evaluate options, and complete purchases across our digital storefront.
About Lane Automotive
Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award.
Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market.
We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact.
What We Need
We need a freelancer who can help us manage and improve key areas of our ecommerce business, including:
Site performance and customer journey
Ecommerce merchandising
Product detail page quality
Conversion rate optimization
Landing page and category page improvements
Reporting and performance analysis
Cross-functional coordination with internal teams
This role is ideal for someone who can think strategically but also execute hands-on.
Scope of Work
1. Ecommerce Storefront Management
Improve site structure, navigation, and product discovery
Maintain a strong and clear customer journey across the site
Support homepage, category page, landing page, and campaign updates
Help ensure the site reflects business priorities and supports revenue growth
2. Merchandising & Conversion Optimization
Improve onsite merchandising across key pages
Optimize product visibility, cross-sell, upsell, and promotional placement
Identify opportunities to improve conversion rate and average order value
Strengthen customer confidence through better product presentation and journey flow
3. Product Detail Page Improvements
Improve PDP content structure and quality
Help refine descriptions, product highlights, trust elements, specifications, and decision-support content
Identify missing content or friction points that may block conversions
4. CRO & Testing
Recommend and help execute A/B tests and ecommerce improvements
Identify quick wins and longer-term site optimization opportunities
Improve usability and reduce friction in the shopping experience
5. Analytics & Reporting
Monitor performance across conversion rate, revenue, AOV, funnel behavior, category performance, and product performance
Build or maintain reports and dashboards
Turn findings into practical recommendations and action items
6. Collaboration
Work with internal teams including Marketing, Merchandising, Product, Operations, Customer Experience, and Technology
Help align ecommerce execution with broader commercial priorities
Coordinate effectively around launches, campaigns, and ongoing optimization work
Ideal Freelancer
We are looking for someone with:
2+ years of experience in ecommerce management, digital commerce, or DTC ecommerce
Proven experience managing or improving an ecommerce storefront
Strong knowledge of ecommerce UX, merchandising, CRO, and conversion improvement
Experience improving PDPs, landing pages, category pages, and navigation
Strong analytical thinking and reporting ability
Ability to work independently and take ownership
Strong communication and project management skills
Nice to Have
Experience in automotive, aftermarket parts, enthusiast products, or technical ecommerce categories
Experience with large product catalogs
Experience with specification-heavy or fitment-heavy ecommerce businesses
Experience working with agencies, developers, or CRO partners
Tools / Platforms
Please mention your experience with any of the following:
Shopify, Magento, BigCommerce, or similar ecommerce platforms
Google Analytics / GA4
CRO and A/B testing tools
Reporting dashboards
Merchandising and content management tools
Product discovery, reviews, and trust-building tools
Deliverables
Weekly
Ecommerce updates and merchandising improvements
Landing page / PDP / category page improvement work
Performance review and issue identification
Coordination on campaign and launch priorities
Monthly
Ecommerce performance reporting
CRO findings and recommendations
Roadmap updates and prioritization
Site quality and customer journey improvement recommendations
Quarterly
Strategic recommendations for ecommerce growth
Site optimization roadmap updates
Measurable improvements tied to customer experience and commercial performance
Project Type
Freelance / Contract-Based
Remote
Open globally
Long-term preferred
Budget
Hourly Rate: $60-$140 USD/hour
Higher rates may be considered for senior candidates with strong ecommerce ownership and proven commercial impact
To Apply, Please Include
Please send:
A short introduction
Your relevant ecommerce experience
Examples of storefronts or ecommerce businesses you have managed or improved
Specific examples of conversion, merchandising, or revenue impact you have delivered
Your experience with analytics and reporting tools
Your hourly rate
Your weekly availability
Why Join This Project
This is an opportunity to work on a high-impact ecommerce project inside a respected performance aftermarket business. You will have the chance to directly influence growth, customer experience, and digital commerce performance in a role with real ownership and long-term potential.
Hiring Contact
Hiring Contact: Janel Abrahami
Title: HR / Talent Acquisition
Company: Lane Automotive
Company Website: Lane Automotive website provided in the source material
Headquarters: Watervliet, Michigan, United States
Office Location: Remote