Product Led Growth Expert
Budget: €36 – €0 EUR
In Short…We’re looking for a Freelance Growth Product Manager to lead the way with:
- Website optimisation
- Conversion rate optimisation on our website
- Maintaining and improving our viral growth engine
- Delivering a fluid and delicious user journey to our customers
As part of an effort to scale up our various public courses we are looking for a Freelance Growth Product Manager to join us on a freelance basis for up to 40/h per week for 1-3 months.
Our company’s marketing team is seeking an experienced and driven Freelance Growth Product Manager to lead growth and conversion for our unique programs. In this cross-functional role, you will be given the opportunity to own, optimise and experiment on 3 key areas:
- Acquisition (sign-ups on our website)
- Referrals (our viral coefficient)
- Product-led growth (building features that drive new customers)
A successful candidate will be hands-on, strategic, data-driven & technically savvy with an eye for design. You thrive in fast-paced environments and possess a strong T-Shaped profile. You should also have a proven track record of effective experimentation in a direct-to-consumer environment.
RESPONSIBILITIES
Acquisition
Own and implement the systems, processes and tools to regularly track the performance of our landing pages and sign-up flows
Prototype and implement changes to our website in order to improve acquisition rates (conversion rates on the website and/or all sign-up flows)
Referrals
Own and implement the systems, processes and tools to regularly track the performance of our referral campaigns/viral growth engine
Implement changes to our viral growth engine in order to improve our viral coefficient
Product-led growth
Assist in designing the systems, processes and tools to regularly track the performance of our product-led growth and our retention rates
Drive new customer acquisition via Product-led growth experiments
You will also closely collaborate with the IT/Tech team
REQUIREMENTS
You are hands-on
4+ years experience in website optimisation and/or conversion rate optimisation
Proven track record of website optimisation in a digital direct-to-consumer environment and/or
Proven track record of building a viral engine in a digital direct-to-consumer environment
Experience in collaborating with IT teams for feature requests and website modifications
Proven work experience from areas within growth marketing, performance marketing, CRM strategy, and data analytics
Front-end technical understanding (HTML, CSS, Javascript)
You like tools (Analytics, Website builders, Prototyping etc.)
You are data-driven and aren’t scared of spreadsheets
- Website optimisation
- Conversion rate optimisation on our website
- Maintaining and improving our viral growth engine
- Delivering a fluid and delicious user journey to our customers
As part of an effort to scale up our various public courses we are looking for a Freelance Growth Product Manager to join us on a freelance basis for up to 40/h per week for 1-3 months.
Our company’s marketing team is seeking an experienced and driven Freelance Growth Product Manager to lead growth and conversion for our unique programs. In this cross-functional role, you will be given the opportunity to own, optimise and experiment on 3 key areas:
- Acquisition (sign-ups on our website)
- Referrals (our viral coefficient)
- Product-led growth (building features that drive new customers)
A successful candidate will be hands-on, strategic, data-driven & technically savvy with an eye for design. You thrive in fast-paced environments and possess a strong T-Shaped profile. You should also have a proven track record of effective experimentation in a direct-to-consumer environment.
RESPONSIBILITIES
Acquisition
Own and implement the systems, processes and tools to regularly track the performance of our landing pages and sign-up flows
Prototype and implement changes to our website in order to improve acquisition rates (conversion rates on the website and/or all sign-up flows)
Referrals
Own and implement the systems, processes and tools to regularly track the performance of our referral campaigns/viral growth engine
Implement changes to our viral growth engine in order to improve our viral coefficient
Product-led growth
Assist in designing the systems, processes and tools to regularly track the performance of our product-led growth and our retention rates
Drive new customer acquisition via Product-led growth experiments
You will also closely collaborate with the IT/Tech team
REQUIREMENTS
You are hands-on
4+ years experience in website optimisation and/or conversion rate optimisation
Proven track record of website optimisation in a digital direct-to-consumer environment and/or
Proven track record of building a viral engine in a digital direct-to-consumer environment
Experience in collaborating with IT teams for feature requests and website modifications
Proven work experience from areas within growth marketing, performance marketing, CRM strategy, and data analytics
Front-end technical understanding (HTML, CSS, Javascript)
You like tools (Analytics, Website builders, Prototyping etc.)
You are data-driven and aren’t scared of spreadsheets