PHP Website Digital Marketing Revamp

I need an experienced digital marketer and web developer to fine-tune my PHP website for digital marketing purposes.

Key Requirements:
- Conversion Rate Optimization: Enhance site to increase user engagement and conversions.
- SEO Optimization:
- Keyword Research & Optimization: Identify and integrate high-impact keywords.
- Improve Site Speed: Optimize for faster load times and better performance.
- Building Backlinks: Develop a strategy to acquire quality backlinks.
- Website Changes:
- Design/Layout Adjustments: Modernize the look and improve user experience.
- Functionality Improvements: Fix bugs and enhance site features.
- Content Updates: Revise existing content for relevancy and accuracy.

Ideal Skills & Experience:
- Proven track record in SEO and digital marketing.
- Strong understanding of PHP websites.
- Web development experience for implementing design and functionality changes.
- Excellent communication skills for project updates.

Please include examples of similar projects in your bid.