Optimize Shopify Store for Increased Revenue per Visitor
Budget: $15 – $25 AUD
### About Us ###
We’re an established DTC brand on Shopify looking to unlock the next level of revenue growth. Our product‑market fit is proven; now we need a seasoned Conversion Rate Optimization expert to maximize the value of every visitor.
### Project Objective ###
Increase average dollars per visitor by lifting both conversion rate and average order value (AOV) through data‑driven optimization of three key templates:
1. Collection / Category pages
2. Product Detail Pages (PDPs)
3. Cart Page
### Scope & Deliverables ###
1. Audit & Insight
Deep‑dive analysis of current funnels, heatmaps, GA4, Shopify analytics and post‑purchase survey data
Key Outputs
• Baseline metrics report
• Opportunity matrix ranked by impact & effort
2. Hypothesis & Test Plan
Formulate evidence‑backed hypotheses for each page type and design A/B (or multivariate) tests.
Key Outputs
• Testing roadmap (prioritized for 60‑day window)
• Wireframes / copy suggestions
3. Implementation
Deploy experiments via Shopify-compatible tools (e.g., Google Optimize sunset alternatives, Convert, VWO, Shopify A/B apps, or custom Liquid/JS).
Key Outputs
• Live tests launched & QA’d
4. Analysis & Iteration
Monitor results, identify winners, roll out winning variants, and propose next‑round iterations.
Key Outputs
• Monitor results, identify winners, roll out winning variants, and propose next‑round iterations.
### Success Metrics ###
Primary: ≥ 10 % uplift in average revenue per visitor within 90 days.
Secondary: Statistically significant lifts in CVR and AOV for each optimized template.
### Ideal Freelancer ###
* 4 + years dedicated CRO experience, with a focus on Shopify (please cite store URLs and % lifts achieved).
* Fluency in GA4, Shopify analytics, Hotjar/Clarity, and leading testing platforms.
* Strong grasp of UX heuristics, consumer psychology, and direct‑response copywriting.
* Comfortable editing Liquid, HTML/CSS, and lightweight JS or collaborating with our dev for heavier lifts.
* Data storyteller: can translate numbers into actionable narratives for non‑technical stakeholders.
### Timeline & Budget ###
Kick‑off: immediately on contract award.
Audit completed: Week 1.
First tests live: by Week 2.
Initial result review: Week 4.
Budget is milestone‑based; please propose an outline with fees tied to the four phases above.
### How to Apply ###
1. A short cover note summarizing why you’re the right fit.
2. 2–3 Shopify case studies highlighting % improvements and tools used.
3. Your proposed approach, timeline, and your $ bid.
4. Confirmation of availability for a 30‑minute discovery call this week (include preferred times, Melbourne AEST).
5. Mention the code word "SUNSET" so we know you have actually read this brief.
We’ll shortlist based on demonstrable Shopify CRO success and strategic thinking. Looking forward to partnering with a data‑driven optimizer to lift our revenue per visitor!
We’re an established DTC brand on Shopify looking to unlock the next level of revenue growth. Our product‑market fit is proven; now we need a seasoned Conversion Rate Optimization expert to maximize the value of every visitor.
### Project Objective ###
Increase average dollars per visitor by lifting both conversion rate and average order value (AOV) through data‑driven optimization of three key templates:
1. Collection / Category pages
2. Product Detail Pages (PDPs)
3. Cart Page
### Scope & Deliverables ###
1. Audit & Insight
Deep‑dive analysis of current funnels, heatmaps, GA4, Shopify analytics and post‑purchase survey data
Key Outputs
• Baseline metrics report
• Opportunity matrix ranked by impact & effort
2. Hypothesis & Test Plan
Formulate evidence‑backed hypotheses for each page type and design A/B (or multivariate) tests.
Key Outputs
• Testing roadmap (prioritized for 60‑day window)
• Wireframes / copy suggestions
3. Implementation
Deploy experiments via Shopify-compatible tools (e.g., Google Optimize sunset alternatives, Convert, VWO, Shopify A/B apps, or custom Liquid/JS).
Key Outputs
• Live tests launched & QA’d
4. Analysis & Iteration
Monitor results, identify winners, roll out winning variants, and propose next‑round iterations.
Key Outputs
• Monitor results, identify winners, roll out winning variants, and propose next‑round iterations.
### Success Metrics ###
Primary: ≥ 10 % uplift in average revenue per visitor within 90 days.
Secondary: Statistically significant lifts in CVR and AOV for each optimized template.
### Ideal Freelancer ###
* 4 + years dedicated CRO experience, with a focus on Shopify (please cite store URLs and % lifts achieved).
* Fluency in GA4, Shopify analytics, Hotjar/Clarity, and leading testing platforms.
* Strong grasp of UX heuristics, consumer psychology, and direct‑response copywriting.
* Comfortable editing Liquid, HTML/CSS, and lightweight JS or collaborating with our dev for heavier lifts.
* Data storyteller: can translate numbers into actionable narratives for non‑technical stakeholders.
### Timeline & Budget ###
Kick‑off: immediately on contract award.
Audit completed: Week 1.
First tests live: by Week 2.
Initial result review: Week 4.
Budget is milestone‑based; please propose an outline with fees tied to the four phases above.
### How to Apply ###
1. A short cover note summarizing why you’re the right fit.
2. 2–3 Shopify case studies highlighting % improvements and tools used.
3. Your proposed approach, timeline, and your $ bid.
4. Confirmation of availability for a 30‑minute discovery call this week (include preferred times, Melbourne AEST).
5. Mention the code word "SUNSET" so we know you have actually read this brief.
We’ll shortlist based on demonstrable Shopify CRO success and strategic thinking. Looking forward to partnering with a data‑driven optimizer to lift our revenue per visitor!