Optimización conversión formulario Web + Lead Magnet Instagram
Budget: €36 – €0 EUR
Increase website conversion from 1% to 1.5% and create a lead-generation funnel on Instagram to capture qualified leads. Both the website and Instagram funnel must integrate with our CRM/email marketing system.
Website:
Optimize the existing form, using testimonials as the main persuasive element.
Add a popup or dedicated section with a lead magnet.
Ensure that each step in the user journey guides visitors toward submitting their information.
Deliverables include the updated form and A/B testing setup.
Instagram:
Create a structured flow of Stories/Reels featuring traveler testimonials.
Direct users to a landing page offering a lead magnet (e.g., guide, checklist, exclusive offer).
Ensure integration with the same CRM used for website leads.
Deliverables include the lead magnet structure (quiz, form, or similar).
Metrics:
Define 4–5 key performance metrics to monitor the funnel, such as:
Cost per Lead (CPL)
Conversion rate per stage
Click-through rate
Lead magnet downloads/submissions
Notes:
We already have a copywriter and graphic designer for content and visuals.
We are looking for a freelancer or agency with experience in high-performance conversion optimization for websites and structured lead magnet funnels on Instagram.
Website:
Optimize the existing form, using testimonials as the main persuasive element.
Add a popup or dedicated section with a lead magnet.
Ensure that each step in the user journey guides visitors toward submitting their information.
Deliverables include the updated form and A/B testing setup.
Instagram:
Create a structured flow of Stories/Reels featuring traveler testimonials.
Direct users to a landing page offering a lead magnet (e.g., guide, checklist, exclusive offer).
Ensure integration with the same CRM used for website leads.
Deliverables include the lead magnet structure (quiz, form, or similar).
Metrics:
Define 4–5 key performance metrics to monitor the funnel, such as:
Cost per Lead (CPL)
Conversion rate per stage
Click-through rate
Lead magnet downloads/submissions
Notes:
We already have a copywriter and graphic designer for content and visuals.
We are looking for a freelancer or agency with experience in high-performance conversion optimization for websites and structured lead magnet funnels on Instagram.