Multichannel Sales-Focused Ad Campaigns

Marketing + Football = You?

Role: Performance Marketing Specialist
Brand: The Twelfth Man (T12M)
Mode: Remote / Freelance

Who We Are

The Twelfth Man isn’t an apparel brand.
We’re a football culture movement.

We freeze legendary moments, rivalries, emotions and chaos —
and turn them into wearable memories.

If football lives in your bloodstream, you’ll fit right in.

Our motto? Relive the moment.

Who We’re Looking For

A performance marketer who can:

Talk ROAS and rivalries in the same sentence

Build TOF/MOF/BOF funnels like a science

Read heatmaps like VAR but with better decisions

Understand why fans buy with emotion, not logic

If you’re not a football fan, this role will feel like offside.

Your Responsibilities

Run Meta Ads end-to-end (TOF → MOF → BOF)

Create football-driven ad angles & funnels

Study user behavior, heatmaps & drop-offs

Scale campaigns and optimise conversions

Team up with our creatives to make ads fans feel

Must-Haves

Meta Ads experience

D2C funnel knowledge

Love for CRO, data, analytics

And… actual football knowledge.
(If you don’t know why Argentina–Netherlands is chaos, let’s not do this.)

Who You Are

Data smart, story smart

Fast executor

Football-obsessed

Understands fan psychology

Loves experimenting till it clicks

Why Join Us

Build the performance engine of India’s next football culture brand

Work with storytellers, creators & fans

Bring football’s greatest moments back to life — through ads

Yes, your work will literally help fans relive the moment.

Apply With

Past performance work

Your football story

Your funnel approach

Your fee/retainer

If this feels like your kind of game —
Welcome to the squad.