Multi-Platform Ad Campaign Manager
Budget: $10 – $30 USD
I need a hands-on marketer who can take full ownership of our paid media programs on Google Ads, Meta (Facebook & Instagram), and TikTok, with the clear mandate of driving sales conversions. Campaigns are already running and we have a library of creative assets, copy, and landing pages ready to deploy; the immediate priority is rigorous optimisation rather than starting from scratch.
You will audit the current account structures, refine audiences, refresh ad sets where needed, and continually test creative variations drawn from the assets we provide. Daily responsibilities include bid and budget adjustments, keyword and placement expansion, negative pruning, and translating performance data into recommendations that increase ROAS.
I expect transparent reporting—both high-level dashboards and concise commentary—so the team can see exactly how each platform is contributing to revenue. You are free to suggest additional channels such as YouTube or emerging global networks if you see untapped potential, but the core focus remains the three platforms above.
Deliverables:
• Re-engineered campaign structure on Google Ads, Meta, and TikTok
• Weekly optimisation cycle with documented actions and results
• Bi-weekly performance report highlighting spend, CPA, ROAS, and next steps
• End-of-month strategy summary outlining wins, losses, and growth opportunities
Acceptance criteria:
Campaigns must hit or beat our current blended CPA within the first 30 days and show a positive trend in ROAS thereafter.
Proficiency with Google Ads Editor, Meta Ads Manager, TikTok Business Center, Google Analytics 4, and tag/pixel implementation is assumed. If you thrive on data-driven decision making and relentless testing, let’s talk results.
You will audit the current account structures, refine audiences, refresh ad sets where needed, and continually test creative variations drawn from the assets we provide. Daily responsibilities include bid and budget adjustments, keyword and placement expansion, negative pruning, and translating performance data into recommendations that increase ROAS.
I expect transparent reporting—both high-level dashboards and concise commentary—so the team can see exactly how each platform is contributing to revenue. You are free to suggest additional channels such as YouTube or emerging global networks if you see untapped potential, but the core focus remains the three platforms above.
Deliverables:
• Re-engineered campaign structure on Google Ads, Meta, and TikTok
• Weekly optimisation cycle with documented actions and results
• Bi-weekly performance report highlighting spend, CPA, ROAS, and next steps
• End-of-month strategy summary outlining wins, losses, and growth opportunities
Acceptance criteria:
Campaigns must hit or beat our current blended CPA within the first 30 days and show a positive trend in ROAS thereafter.
Proficiency with Google Ads Editor, Meta Ads Manager, TikTok Business Center, Google Analytics 4, and tag/pixel implementation is assumed. If you thrive on data-driven decision making and relentless testing, let’s talk results.