Mobile App Analytics Setup (GA4 + Amplitude) – Event Tracking & Data Architecture
Budget: $250 – $750 USD
Project Title
Mobile App Analytics Setup (GA4 and Amplitude) – Event Tracking and Data Architecture
Project Description
We are building a mobile application in the agriculture space (AI-powered agronomy assistant) and are looking for an experienced analytics specialist to set up a robust tracking system using Google Analytics 4 (GA4) and Amplitude.
The goal is to create a clean, scalable analytics architecture that allows us to track user behavior, product usage, and conversion funnels from day one.
Scope of Work
1. Tracking Strategy and Planning
Define key events based on product flows such as onboarding, plan generation, chat usage, subscription, and referrals.
Design clear and scalable event naming conventions.
Define user properties and event parameters.
2. GA4 Setup
Configure GA4 for mobile app tracking.
Set up events, conversions, and key metrics.
Ensure proper integration with Firebase if needed.
Create basic dashboards for acquisition, engagement, and retention.
3. Amplitude Setup
Implement event tracking structure.
Configure user journeys and funnels.
Set up retention tracking and cohort analysis.
Define key product metrics such as activation, engagement, and conversion.
4. Implementation Guidance
Work with our developers to ensure correct event implementation.
Provide clear documentation for event tracking including what data to send and when.
5. QA and Validation
Test and validate events.
Ensure data accuracy across platforms.
Key Events to Track (examples)
User signup and login via phone OTP
Plan generation (core action)
Chat interaction with AI
Subscription started or canceled
Notification interactions
Referral invites and conversions
Deliverables
Full tracking plan and event map
GA4 property fully configured
Amplitude fully configured
Documentation for developers
Verified working tracking setup
Requirements
Proven experience with GA4 for mobile apps
Strong experience with Amplitude
Experience with iOS and Android app tracking
Understanding of product analytics and funnels
Ability to think in product metrics, not just technical setup
Nice to Have
Experience with Firebase Analytics
Experience with subscription-based apps
Experience with growth and product analytics
Timeline
5 to 10 days, flexible depending on experience
To Apply
Please include examples of similar analytics setups using GA4 and Amplitude
Your approach to designing tracking for a new product
Tools you usually use such as Firebase or Segment
Your availability to start
Project Goal
Build a clean and scalable analytics foundation that allows us to understand user behavior, optimize conversion, and improve product decisions based on real data
Mobile App Analytics Setup (GA4 and Amplitude) – Event Tracking and Data Architecture
Project Description
We are building a mobile application in the agriculture space (AI-powered agronomy assistant) and are looking for an experienced analytics specialist to set up a robust tracking system using Google Analytics 4 (GA4) and Amplitude.
The goal is to create a clean, scalable analytics architecture that allows us to track user behavior, product usage, and conversion funnels from day one.
Scope of Work
1. Tracking Strategy and Planning
Define key events based on product flows such as onboarding, plan generation, chat usage, subscription, and referrals.
Design clear and scalable event naming conventions.
Define user properties and event parameters.
2. GA4 Setup
Configure GA4 for mobile app tracking.
Set up events, conversions, and key metrics.
Ensure proper integration with Firebase if needed.
Create basic dashboards for acquisition, engagement, and retention.
3. Amplitude Setup
Implement event tracking structure.
Configure user journeys and funnels.
Set up retention tracking and cohort analysis.
Define key product metrics such as activation, engagement, and conversion.
4. Implementation Guidance
Work with our developers to ensure correct event implementation.
Provide clear documentation for event tracking including what data to send and when.
5. QA and Validation
Test and validate events.
Ensure data accuracy across platforms.
Key Events to Track (examples)
User signup and login via phone OTP
Plan generation (core action)
Chat interaction with AI
Subscription started or canceled
Notification interactions
Referral invites and conversions
Deliverables
Full tracking plan and event map
GA4 property fully configured
Amplitude fully configured
Documentation for developers
Verified working tracking setup
Requirements
Proven experience with GA4 for mobile apps
Strong experience with Amplitude
Experience with iOS and Android app tracking
Understanding of product analytics and funnels
Ability to think in product metrics, not just technical setup
Nice to Have
Experience with Firebase Analytics
Experience with subscription-based apps
Experience with growth and product analytics
Timeline
5 to 10 days, flexible depending on experience
To Apply
Please include examples of similar analytics setups using GA4 and Amplitude
Your approach to designing tracking for a new product
Tools you usually use such as Firebase or Segment
Your availability to start
Project Goal
Build a clean and scalable analytics foundation that allows us to understand user behavior, optimize conversion, and improve product decisions based on real data