Migration and Redesign of Organicsleep.dk from WooCommerce to Shopify

Project Description
Migration and Redesign of Organicsleep.dk from WooCommerce to Shopify
Background

We are in the process of migrating our webshop, Organicsleep.dk, from WooCommerce to Shopify. In this transition, we are not only seeking a technical migration but a complete redesign and optimization of the overall user experience.

The goal is to create a more modern, minimalist, and timeless design while improving navigation, structure, and conversion rate.

Overall Objectives

Migrate the webshop to Shopify – we will handle the migration of all products and images internally

Develop a completely new design (inspired by our current visual identity, but more modern and minimalist)

Improve navigation and information architecture

Increase conversion rate through improved CTA structure, social proof, and upselling

Create a clearer and more user-friendly shopping experience

The design should be:

Clean

Timeless

Minimalist

With reduced visual noise

Image-driven and inspirational

Design & UX
1. Menu Optimization
Redesign of top bar / mega menu

Mega menu with images

Visual categories

Clear and intuitive structure

Quick access to bestsellers and campaigns

Strong focus on conversion

Menu Structure

Simplified and logical structure

Fewer clicks to reach products

Clear separation between categories

All images in the menu must be clickable

Overall navigation should be significantly optimized to help users find the desired products faster and more intuitively.

2. Banner & CTA Optimization
Improved banner section

Stronger visual identity

More CTAs (Call-To-Actions)

Clear communication of USPs

Sections offering different entry points to products

In general, more CTAs should be implemented throughout the webshop to actively guide customers through the buying journey.

3. Product Page – Conversion Optimization

The product page must be clearer and optimized for higher conversion.

Features and elements:

Social proof (reviews and customer testimonials)

USP section (inspired by Møbelkompagniet)

Trustpilot integration (slider)

Clear display of stock status

Upsell functionality that correctly adjusts stock levels when add-ons are selected

Related products

Clear and strong CTA (“Add to cart”)

The structure must be:

Clear and structured

Easy to scan

Trustworthy

Fully mobile optimized

4. Social Proof & Trust
Trustpilot Slider

Integrated review slider

Visible on homepage and/or product pages

Automatically updated

Instagram Feed

New integrated Instagram feed

Automatically updated

Clickable images

Supports inspiration and brand credibility

5. Blog Function

Integrated blog within Shopify

SEO-optimized structure

Ability to update content internally

Used for guides, inspiration, branding, and organic traffic

6. Footer Redesign

The footer should be redesigned with a focus on clarity and trust:

Clear structure

Payment icons

Delivery information

Customer service

Terms and conditions

Trust badges

Social media links

7. Payment & Delivery Options

Clear display of payment methods

Clear delivery information

Delivery time visible on product pages

Icons to increase credibility and trust

Technical Requirements

Full migration from WooCommerce to Shopify

Speed optimization

Mobile optimization

Setup of upsell functionality

Trustpilot integration

Instagram integration

Proper inventory management

Structure that is easy to maintain internally

Overall Vision

Organicsleep.dk should appear as:

A modern and premium brand

Minimalist and calm in its visual expression

Easy to navigate

Conversion optimized

Trustworthy

Inspirational

We want a webshop that feels simple and elegant — yet strategically well thought out in every detail.