Media specialist to work with our marketing manager.

Skogen Baby is looking for a paid media specialist to work with our marketing manager to ensure paid media strategies are aligned with our overarching marketing goals.

-Set up digital marketing funnel + develop, test, and optimize ads on Facebook + Instagram

-Plans executes, and measures experiments and conversion tests.

-Suggestions on how to optimize the website based on ad performance

-Identifies critical conversion points and drop-off points and optimizes user funnels.

-Identifies trends and insights and optimizes spending and performance based on the insights.

KPI’s of this role:
-ROI
-On-site conversions
-Cost & click performance
-Impressions/total reach
-Website traffic

www.skogenbaby.com Swedish/English