Local SEO and Conversion Optimization Expert

I run a high-end wig studio in the UK and need a specialist who can push us to the top of local search while turning web visitors into paying clients. My main concerns are tighter local SEO and stronger conversion optimisation, so every improvement must ultimately translate into more phone calls from qualified prospects. Here is what I want to tackle first: • A thorough website SEO audit that highlights hidden technical gaps and on-page opportunities. • UK-focused keyword research, drilled down to city-level terms used by premium wig shoppers. • Actionable recommendations to refine existing landing pages so they load fast, read persuasively, and drive phone enquiries. Google Business Profile sits at the heart of the strategy, but I also need our presence reinforced on Facebook, which has been a solid referral channel for luxury beauty services. If experience tells you Yelp or Bing Places could add value, I’m open to hearing why, yet I do not want a one-size-fits-all bundle or any backlink spam. Success for me means: – Higher local pack rankings for high-value search terms. – A clear uptick in tracked phone calls originating from the site and GBP. Please share real examples where you achieved similar local wins, outline the exact steps you would take for a premium service business like mine, and keep communication straight-forward and practical. Hourly or fixed-price proposals are both fine as long as they reflect a tailored, results-driven plan.